This policy describes our current privacy practices for the Yahoo Media brands, websites, features, products, apps, software and other services (“Media Services”). All information that is collected, provided to Yahoo or stored in your Yahoo Account will be treated, used and protected in accordance with the Yahoo Privacy Policy. This information may change as Yahoo revises these Media Services by adding or removing features or using different service providers. Some features are only available if you are a registered user. Please visit Help if you have questions about these Media Services.

This page describes specific privacy practices with respect to Yahoo’s Media related products, including Yahoo Autos, Yahoo Celebrity, Yahoo Finance, Yahoo Movies, Yahoo Music, My Yahoo, Yahoo News, Rivals, Yahoo Sports, Yahoo Shopping, and Yahoo Weather.

Information Collection & Use Practices

  • We may personalize articles, videos, and other content shown to you based on your interests. We determine interests using what we may know about you, including information you provide to us directly, your browsing activity, watch history, items liked and followed, media consumed, and searches.
  • Yahoo collects information about your activity on our services such as title queries, watch history and page views for product improvements, research and analysis, and to help provide you a more personalized experience.
  • We offer suggestion and feedback options within our products which allow you to send us comments and feedback regarding our products. These forms may ask for various information to respond to your inquiry.
  • On some Media Services, by default, we will send email notifications related to the service (for example, a fantasy sports game) in which you are participating. Some games provide you with controls for the type and frequency of these emails.

Information Sharing & Disclosure Practices

  • Comments you make in the Media Services are public and may include your name, nickname, avatar, image and/or contact information associated with your account. These comments may also be surfaced to other users.
  • You may share articles, videos, and other content using our email or other social media sharing features. When using these features, your name, user profile/name, and/or email address may be visible to the recipient(s).
  • When you complete a form to receive more information (e.g., quotes, travel services, real estate services) from our partners and/or third parties, your information will be shared with, or in some cases collected directly by, these partners and/or third parties as described on those forms. To learn how they use your information, please review their respective privacy policies. They are solely responsible for their use of this information.
  • Some features on Yahoo may be provided by partners that collect information from our site or from services associated with our site but hosted by the partner.
  • We also analyze and store all other content and other information you provide when you use our Services.
  • This can also include information within or about the content you provide, such as photos, attachments and other communications. For example, when it's included as part of your images, we may collect information describing your camera, camera settings, or EXIF information. This information allows us to improve our services and provide additional features and functionality.
  • Some Media Services may collect your location to provide various services. This information may be used in accordance with our Location Privacy practices.

Additional information is included for certain Media Services listed below.

Yahoo Finance/AOL Finance

Yahoo Finance and AOL Finance offer a wide variety of financial resources that anyone can access. To customize Yahoo Finance and AOL Finance and to take advantage of certain offerings, you must be a registered user.

Information Collection and Use Practices

Stock Portfolio

  • In addition to registration, if you would like to track a stock portfolio you will need to create a portfolio and, at a minimum, include the stock or fund ticker symbols.
  • You can view this portfolio within Yahoo Finance or from a number of other Yahoo products and services. Your stock portfolio ticker symbols are used to present the information you specify.


  • You do not need to be logged-in to your account to use the calculator tools. Certain calculator tools on Yahoo Finance and AOL Finance are provided by a third party.
  • Linked Accounts In Yahoo Finance and AOL Finance My Portfolio
    • If you would like to see your trading data, you can link your brokerage accounts in My Portfolio. Yahoo does not save your brokerage login credentials. If you link your brokerage accounts, My Portfolio may collect and store the following type of information: brokerage name, account balances, and number of shares purchased and stock symbol. Yahoo will collect and store this information to show you your balance and holdings data, improve your product experience, reduce latency and send you breaking news or important alerts about your positions.

Information Sharing and Disclosure Practices

  • My Portfolio may share:
    • Information to process your transactions and maintain your account with your existing brokerage accounts which accounts you have linked to My Portfolio;
    • Information with Yahoo’s service providers, such as TradeIt and any other types of companies who provide services on Yahoo’s behalf;
    • Information collected for our affiliates’ everyday business purposes. We will not share information regarding your creditworthiness.
  • Yahoo Finance and AOL Finance have relationships with partners who provide tools that are linked from our services. When you use these tools, our partners may be collecting information from you directly.
  • Yahoo Finance and AOL Finance have other partners with whom we will share non-personal information collected from you, without restriction, such as when you use tools such as mortgage calculators.
  • Yahoo Finance may also share personal information about you with a non-affiliated Yahoo Finance partner who has an independent right to use that information, but only if you have been given notice and the opportunity to opt-out of such sharing.
    • Yahoo is not responsible for the privacy policies of sites that are linked to from Yahoo Finance or anywhere on Yahoo.

My Yahoo

  • My Yahoo is a service for you to personalize with news feeds and other web services that interest you. To customize My Yahoo, you must be a registered Yahoo user.

Information Collection and Use Practices 

  • My Yahoo modules allow you to interact with web services provided by Yahoo and third-parties.
  • When you use a module to access third-party services such as YouTube, Yahoo will collect information about how you interact with that module to improve My Yahoo and personalize your services. That third-party may collect information as you interact with its services.

Practices Regarding Your Ability to Update or Delete Information

  • You can remove a module by clicking the gear in the lower corner of the module and selecting "Remove." from Yahoo Sports

Information Collection & Use 

  • In order to register with from Yahoo Sports ( you will need to provide your email address, username and password at the time of registration.
  • This information will be used to process your registration and communicate with you regarding your account.
  • will verify the email address specified in your account information by sending an email that contains an activation link. You must click the activation link contained within the email in order to activate your account.
  • If you wish to post messages on different homesites (i.e. Texas A&M, Duke, Michigan), you must be a subscriber to each homesite on which you wish to post a message.
  • You may opt-out from receiving newsletters and marketing messages from through your settings.


  • If you choose to register for a subscription, you will need to provide your credit card and billing information at the time of registration.
  • This information will be used by to process your subscription and charge your credit card pursuant to the plan that you have selected.
  • This information will be stored in your account and you may view or update it at any time.

Information Sharing & Disclosure Practices

Message Boards

  • If you post a message on a message board, you have the ability to post a message which may include information about yourself on a message board.
  • If you post information online that is accessible to the public, you may receive unsolicited messages from other parties in return.
  • By default your nickname and photo will be displayed by your post.


  • Rivals allows access to certain items of your information by its site publishers, message board moderators, and other contracted personnel, in order for them to perform various services for you on the site, including notifications and welcome messages to new subscribers, feedback requests, and/or other services.
  • They do not have any independent right to share this information.
  • They do not have access to credit card or other billing information.

Practices Regarding Your Ability to Update or Delete Information


  • If you would like to delete your account (which is separate than your Yahoo account) in most cases your account will be deleted from our user database in approximately 40 days. If your account is deleted, your message posts will remain intact but we will anonymize your name and delete your personal photo. In order to delete your account, which is separate from your Yahoo account, please click here.

Message Boards

  • Message Boards is also a service available to premium subscribers. You can preview your message, as it will be displayed to public, prior to posting. This allows you to make any necessary changes before posting your message. Once posted, you may edit or delete the content of your messages.

Yahoo Sports

  • In season-long Fantasy sports leagues, by default, your email address is visible to others in the league. You can change this setting in each game.
  • Account information may retained for a longer period when required by law. For example, Our paid Fantasy Sports products may be required to retain account information and user activity records for longer periods to meet legal and regulatory obligations in certain jurisdictions even if your primary Yahoo Account is deleted at your own request, through inactivity, or because some other situation renders your primary Yahoo Account inactive.

Yahoo Shopping

Yahoo Shopping provides our users with access to thousands of merchants and products in one place. You do not need to be a registered user to make purchases.

Information Collection and Use Practices

  • Purchases: When making a purchase, the merchant will ask for your personal information. Each merchant receives your personal and order information directly. Yahoo Shopping does not see, collect, store, or use this information. Each merchant is solely responsible for their use of your information.

  • PriceGrabber: PriceGrabber powers Yahoo Shopping. For more information on how PriceGrabber collects and uses your information, please visit the PriceGrabber Privacy Policy.


  • Posting Comments: Users logged in to Yahoo can comment. Your profile is linked to your comments, and your display name and profile photo are visible to other users.

  • Deleting Comments: You can delete a comment you have posted by selecting the ‘delete’ option next to the comment you wish to remove.

  • Viewing Your Comments: Your comments are visible to you on the “My Comments” tab next to the commenting streams.

Last updated June, 2024