Yahoo Tennessee Privacy Rights

Tennessee residents have certain privacy rights under the Tennessee Information Protection Act (TIPA). This notice provides a general overview of the privacy rights under the TIPA. Further, it applies generally to all of Yahoo’s products and services. For specific information about your personal information or how your personal information is processed by a particular Yahoo product or service you may interact with, please log into your Yahoo privacy controls, accessible from the Yahoo Privacy Policy.

The TIPA defines certain terms in a particular manner that may differ from how those terms are used in everyday language. When these terms are used in this notice, they are used based on the definition set forth in the TIPA. These terms are: “personal information”, “process”, “consumer”, “processor”, “controller”, “third party”, “sale of personal information”, and “targeted advertising”. Please note that Yahoo uses the terms “personal data” and “personal information” interchangeably throughout our policies.

For purposes of this notice, Yahoo may be referred to as “us”, “our” or “we” and Yahoo’s consumer customers may be referred to as “you” or “your”.

Summary of TIPA Privacy Rights

The TIPA provides Tennessee consumers with the following privacy rights.

You may exercise these rights by logging into your Yahoo privacy controls.

Note: To exercise the above rights (other than the right to opt out), you must first sign in to your account. This is how we authenticate your request to correctly associate it with your information.

Right to Confirm, and Access, and Obtain a Copy of Your Personal Information

You have the right to confirm whether Yahoo is processing your personal information and to access such personal information. You also have the right to obtain a copy of your personal information that you previously provided to Yahoo.

Right to Correct Inaccuracies in Your Personal Information

You have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of your personal information. You may exercise this right by logging into your Yahoo account and updating your personal information. Please refer to this help article about updating your account information.

Right to Delete

You may request that Yahoo delete personal information provided by or obtained about you by logging into your Yahoo privacy controls.

If you have more than one registered account with Yahoo (for example, a Yahoo and an AOL account), you will need to exercise your deletion right within each registered account for which you wish to delete your personal information.

If you do not have a registered account with Yahoo, please refer to this help article about clearing your cookies.

If you exercise your right to delete your personal information, the TIPA allows Yahoo to retain personal information for limited purposes. As a result, Yahoo may retain your personal data in accordance with our records retention program and the TIPA to: (a) Conduct internal research to develop, improve, or repair products, services, or technology; (b) effectuate a product recall; (c) identify and repair technical errors that impair existing or intended functionality; or (d) perform internal operations that are reasonably aligned with the expectations of the consumer or reasonably anticipated based on the consumer’s existing relationship with the controller or are otherwise compatible with processing data in furtherance of the provision of a product or service specifically requested by a consumer or the performance of a contract to which the consumer is a party.

Further, the TIPA does not restrict Yahoo’s ability to, and Yahoo may process your personal information to: (a) Comply with federal, state, or local laws, rules, or regulations; (b) comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, local, or other governmental authorities; (c) cooperate with law enforcement agencies concerning conduct or activity that Yahoo reasonably and in good faith believes may violate federal, state, or local laws, rules, or regulations; (d) investigate, establish, exercise, prepare for, or defend legal claims; (e) provide a product or service specifically requested by a consumer; (f) perform a contract to which the consumer is a party, including fulfilling the terms of a written warranty; (g) take steps at the request of the consumer prior to entering into a contract; (h) take immediate steps to protect an interest that is essential for the life or physical safety of the consumer or another natural person, and where the processing cannot be manifestly based on another legal basis; (i) prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activity, or illegal activity, preserve the integrity or security of systems, or investigate, report, or prosecute those responsible for any such action; (j) engage in public- or peer-reviewed scientific or statistical research in the public interest that adheres to all other applicable ethics and privacy laws and is approved, monitored, and governed by an institutional review board, or similar independent oversight entity that determines whether: (A) deletion of the information is likely to provide substantial benefits that do not exclusively accrue to Yahoo; (B) the expected benefits of the research outweigh the privacy risks; and (C) Yahoo has implemented reasonable safeguards to mitigate privacy risks associated with research, including any risks associated with reidentification; (k) assist another controller, processor, or third party with the obligations set forth in the TIPA.

Right to Opt Out of Processing Personal Information for Purposes of Selling Personal Information About You or Targeted Advertising

Yahoo does not sell information that, on its own, identifies you, like your name or email address. As outlined in our Privacy Policy, we do share other identifiers with partners for product, service, and advertising reasons. Sharing this information allows us to provide the content and services you enjoy, helps our partners deliver better content and advertising, and keeps our services supported by our advertisers.

You have the right to direct Yahoo not to process your personal information for purposes of selling your personal information or targeted advertising. You may direct Yahoo not to process your personal information for purposes of selling your personal information or targeted advertising via the sale of personal information and targeted advertising control in your Yahoo privacy controls. Note, if you opt out of targeted advertising on Yahoo, under the TIPA, Yahoo may still show you ads, including personalized advertisements based on your interactions with the family of Yahoo Products.

If you choose to opt out of the sale of your personal information, such action may impact how you are able to view and/or receive some services that Yahoo offers. This is because some of the services that Yahoo offers require disclosure of your personal information to third parties, and such disclosure may be deemed selling under the TIPA.

Yahoo sells different categories of personal information to third parties depending on the product or service. You may locate the specific categories of personal information sold for each product or service you use by logging into your Yahoo privacy controls.

Right to Confirm, Access, and Obtain a Copy of Your Personal Information

Under the TIPA, Tennessee consumers have the right to confirm the processing of and access the following information:

• The categories of personal information processed by Yahoo;
• The purpose for processing personal information;
• How you may exercise your rights set forth in the TIPA, including how you may appeal Yahoo’s decision with regard to your request;
• The categories of personal information that Yahoo sells to third parties, if any; and
• The categories of third parties, if any, to whom Yahoo sells personal information.

 

You may access and obtain a copy of this information by logging into your Yahoo privacy controls. If you do not have a Yahoo login, Yahoo is unable to confirm the ownership of personal information and will not be able to provide you with access. You can see the types of information Yahoo generally collects via our Privacy Policy.

Categories of Personal Information Processed: Yahoo may process different categories of personal information depending on the product or service a consumer uses. You may locate the specific categories of personal information for each product or service by logging into your Yahoo privacy controls.

Below is the list of categories of personal information that Yahoo may process across all of its products or services: identifiers (e.g., technical, financial, government identifiers); contact information; physical characteristics or description information; internet or electronic network activity information; geolocation information; commercial information; biometric information; inferences, including advertising and content related inferences; medical information or health insurance information; professional or employment related information; education information; legally protected classifications; and other information that identifies you or can be reasonably linked to you.

Purposes for processing personal information: Yahoo may process your personal information for the following purposes: auditing; security and fraud prevention; debugging; short-term transient use; performing services on behalf of Yahoo; research; quality assurance service improvements; delivering content and ads; associating user activity; providing Yahoo services; providing contextual advertising; providing targeted advertising; providing personalized content; fulfilling user requests; for user communication; providing location-based services; providing promotions; creating analytics and reports for third parties; and payment processing.

Categories of Personal Data Sold: Across all of our products or services, Yahoo sells the following categories of personal information with third parties: identifiers (e.g., technical, financial, government identifiers); contact information; physical characteristics or description information; internet or electronic network activity information; geolocation information; commercial information; audio, electronic, visual, thermal, olfactory or similar information; inferences, including advertising and content related inferences; professional or employment related information.

Purposes for selling personal information: Yahoo may sell personal information with third parties for the following purposes: delivering content and ads; associating user activity; provide Yahoo services; provide contextual advertising; provide targeted advertising; provide personalized content; fulfill user requests; user communication; provide promotions; create analytics and reports for third parties; processing payments; and security and fraud prevention.

Categories of Third Parties with which Personal Information is Sold: Yahoo may sell personal information of our consumers with the following categories of third parties: analytics providers; social button providers; application providers; advertising partners; content providers; game developers; payment providers; search partners; voice and digital assistant providers; and security partners.

Use of Precise Geolocation Data in Tennessee

The TIPA requires consumer consent for the processing of precise location data for certain commercial uses. Yahoo honors this legal requirement by: (i) truncating latitude and longitude coordinate information from geolocation data that falls within the state of Tennessee or otherwise converting the data into imprecise location data; or (ii) requiring the consumer’s consent to be obtained prior to processing. With regards to consent, Tennessee consumers do not need to manage or effectuate their Precise Location Information opt-out in Yahoo's Privacy Controls to receive this privacy protection.

Yahoo does not profile in furtherance of decisions that produce legal or similarly significant effects concerning you.

Verification Process and Exercising Your Rights

You may exercise your rights by logging into your Yahoo privacy controls. By logging into your Yahoo privacy controls, we will verify your identity based on your login and process your request within your Yahoo privacy controls. If you choose to email us at the email address below, we will need to verify your identity before we can fulfill your request. The verification process may vary depending on the nature of the request.

Right to Appeal

Under the TIPA, you have the right to appeal a decision by Yahoo to decline to act on your request. If you choose to appeal, you must submit your appeal within a reasonable timeframe following receipt of the decision from Yahoo to decline to act on your request. We will respond to you in writing within 60 days of receipt of your appeal with an explanation on any action taken or not taken and the reasoning for our decision. If we deny your appeal, we will also include information on how you may contact the Tennessee Attorney General and reporter to submit a complaint.

To submit an appeal, please complete this form.

Contact us

If you have questions you can complete this form or you may contact us via email at tennessee_privacy@yahooinc.com.