YAHOO SERVICES DESCRIPTION PAGE

Yahoo and Company are independent controllers in the following scenarios:

YAHOO	COMPANY
Backstage	Publisher
DSP	SSP
Dot Pixel provider	Advertiser/Buyer/Publisher
Search Results Provider	Search Syndication Partner
Data Licensee	Data Licensor
Media Seller	Ad Tech Vendor that provides services for the benefit of Yahoo’s buyers
Publisher	DSP or SSP as a Buyer participating in Yahoo’s header bidding program
DSP	Advertiser/Agency/Buyer
Media Seller (via IO or Managed Service via Yahoo’s DSP)	Advertiser/Agency/Buyer

Company is a Controller (or Processor) and Yahoo is Company’s Processor (or Subprocessor) in the following scenarios:

YAHOO	COMPANY
Custom Audience Provider	Advertiser/Agency/Buyer