- The sites and apps you use work with online advertising companies to provide you with personalised advertising that is as relevant and useful as possible. Personalisation is informed by various factors including:
- the content of the site or app you are using
- information you provide
- your activity on our and like your searches in our Search Products
- what your friends or contacts recommend to you
- apps on your device
See How Advertising Works for more information about how we use your data to provide personalised advertising and for more information on your choices and controls.
Who placed this ad?
Why was this ad served?
The personalised ads that you see are based on certain factors like your activity, searches, demographic data, apps on your device and location information. Visit How Advertising Works to learn more about what data we use to personalise ads.
What choices do I have?
Visit Your Privacy Controls to manage how Yahoo and our advertising technology partners use your data.
Visit the Network Advertising Initiative (US) and the Digital Advertising Alliance Ad Choices - DAA (US), EDAA (EU), DAAC (Canada), ADAA (AU/NZ) to see your opt-out choices from other participating companies.
Explore other controls and tools to help set and maintain your privacy choices.