Advertising Terms and Conditions

Yahoo offers advertisers a suite of mobile, online, audio, connected television, email, and retail advertising products that can be purchased via insertion orders or online via our ad platforms. The below terms govern the sale of or access to such advertising when you sign an insertion order, DSP cover page, or any other document referencing these terms.

1.  INTRODUCTION AND DEFINITIONS.

We provide you and, if applicable, Authorized Users, access to our products, services, exchanges, platforms, and programs (each, a “Program”) for your use, subject to your compliance with these Advertising Terms and Conditions (the “Advertising Terms and Conditions”) and any applicable Program Terms (each, a “Program Term”). These Advertising Terms and Conditions and applicable Program Terms, together with any insertion order or DSP cover page that you enter into that specifically references this URL (each, an “IO” or “cover page,” as applicable), are collectively the “Advertising Agreement.” In the Advertising Agreement, (i) an “Ad” is a promotional message that may consist of text, graphics, audio, video, or any combination thereof, and that is displayed on the Distribution Network for the purpose of promoting your products or services, (ii) “Affiliate” means, with respect to an entity, any other entity that directly or indirectly controls, is controlled by, or is under common control with such entity, where “control” means the power to direct the management and policies of such entity, or ownership of at least fifty percent (50%) of the common stock or other voting interests of such entity, (iii) “Approved Third-Party Vendor” means an entity identified at https://scdn.uc.atwola.com/3rd_Party_Vendor_List.pdf (or a successor link) to serve Ads, deliver Ads, or provide campaign measurement and reporting, (iv) “Audience Data” means first-party data (e.g., mobile advertising IDs, hashed email addresses) provided by you to us directly or indirectly, to create custom audiences, for campaign optimization, or for any other purpose in connection with advertising campaigns; (v) “Authorized Users” means your agents, representatives, contractors, and any person or entity acting or apparently acting on your behalf, (vi) “Device-Identified Information” means any information that is linked to a particular browser or device, or linked to a series of browsers or devices associated through cross-device linking (if that information does not, by itself, directly identify a particular individual), and  may include unique identifiers, such as a cookie or advertising identifier and IP address if such information is not linked to PII, (vii) “Distribution Network” means the network of advertising channels, including all forms of media, applications, and devices, through which your Ads are distributed, whether on or off the Yahoo Company Sites, (viii) “Information” is, individually and collectively, all information you or an Authorized User provide or approve (including our suggestions that you adopt) in connection with the Advertising Agreement, including all creative, titles, descriptions, trademarks, listings, abstracts, keywords, bids, ad target options, domain names, content of Ads, Audience Data, embedded technology (e.g., pixels, tags), and URLs, (ix) “Personally-Identifiable Information” or “PII” means information that by itself can directly identify a particular individual, including name, address, telephone number, email address, financial account number, or government-issued identifier, (x) “Personal Information Data” or “PID” means personal information and personal data as defined by applicable Privacy Laws, Sensitive Information, Personally Identifiable Information, and Device-Identified Information (“DII”), (xi) “Sensitive Information” means information that relates to any person’s race or ethnicity, religious beliefs, sexual orientation, medical records, political opinions or affiliation, trade-union membership, government issued identifiers, financial or insurance account numbers, and information related to minors, (xii) “we,” “us,” and “our” mean Yahoo Ad Tech LLC (“Yahoo”), (xiii) a “Yahoo Company” means Yahoo, Yahoo Inc., or any company controlled by either of the foregoing, (xiv) “Yahoo Entities” are the Yahoo Companies and their officers, directors, consultants, contractors, agents, attorneys, employees, third-party service or data providers, and third parties distributing your Ads via the Distribution Network, (xv) “Yahoo Company Sites” means all the website pages or mobile applications that are owned, operated, authorized, or hosted by or for the Yahoo Companies, (xvi) “Yahoo Code” is proprietary software code (e.g., pixels, tags) that we may offer to you in connection with a Program, and which are part of such Program, (xvii) “you,” “your,” and “Advertiser” mean the company named in the applicable IO or cover page or accepting these terms electronically through a Yahoo system. Terms used but not defined herein have the meanings given to such terms in any Program Terms, IO, cover page, or rider, as applicable. Terms used in any IO, rider, or cover page, but not defined therein, have the meanings given to such terms in these Advertising Terms and Conditions or Program Terms. All definitions apply both to their singular and plural forms, as the context may require.

2.  CHARGES, FEES, AND PAYMENT.

For any advertising offering we provide or Program you use, you will pay us all charges and fees you incur based on the metrics and currency set forth on the applicable IO, cover page, or in your online account. Our measurements are the definitive measurements under the Advertising Agreement and will be used to calculate your charges. We will not charge you for any clicks or impressions that we determine are fraudulent. We will either submit an invoice to you at the email address on the IO, cover page, or in your online account, or debit the payment method associated with your account. Any portion of a charge not disputed in good faith must be paid in full within 30 days of the invoice date. If we agree to your request to send an invoice to a third party on your behalf, such third party will timely pay the invoice, and if such party does not pay the invoice, you will immediately pay all such amounts. We will determine a credit limit for your spend that we may revoke or revisit at any time. You must submit to us any disputes about charges to your account(s) in writing within 30 days of the invoice date, otherwise you waive such dispute and such charge will be final and not subject to challenge. If you fail to make any payment as set forth herein, (i) we may suspend access to your account and (ii) you will pay all reasonable expenses (including attorneys’ fees and third-party collection costs, if applicable) incurred by us in collecting such charges. Charges and fees do not include any applicable sales, use, value-added, digital, withholding, excise, or any other taxes, tariffs, or government charges, which are payable by you and are in addition to any amounts due us hereunder. All payments of service fees and unused promotional credits are non-refundable and our property. We will close accounts with no activity for more than 24 months and will assess an account closing fee not to exceed the lesser of U.S. $25 (or its equivalent) or the balance in the account. Upon account closing, or for any other reason that we seek to refund money to you, we will attempt to do so by using any contact or credit card information of yours on file. If a balance remains (other than unused promotional credits), we will attempt to refund any portion of such balance that you may be owed. If we are still unable to issue a refund, we will dispose of the balance pursuant to our policies and procedures.

3.  ACCESS.

a. You will not: (i) use any automated means, including agents, robots, scripts, or spiders to access, monitor, scrape, or manage your account(s) with us, or to access, monitor, scrape, or copy any Program, the Yahoo Company Sites, or Yahoo Company systems, or any data therein, except those automated means expressly made available by us or authorized by us in advance in writing (e.g., third-party tools approved by us), (ii) bypass any robot exclusion headers on the Yahoo Company Sites (including using any device, software, or routine to accomplish that goal), (iii) interfere or attempt to interfere with the proper working of the Yahoo Company Sites, Programs, or systems, or (iv) use or combine our Programs or offerings with software offered under an open source license that creates any obligations on us, or grant to any third party any rights to, or immunities under, our intellectual property or proprietary rights in our offerings.

b. You may provide access to our offerings or systems, including your password(s) related to your account(s), solely to Authorized Users and to no other third party. You will promptly notify us in writing if you become aware of a potential breach of security relating to your account(s) with us (e.g., the unauthorized disclosure or use of your username or password). Authorized Users must comply with the Advertising Agreement and you are liable for their acts and omissions in connection with the Agreement, and any charges, costs, fees, or expenses they may accrue.

c. You may use data made available to you in connection with a Yahoo system, platform, or exchange, including data that may be obtained, collected, or derived as a result of any targeting parameters provided by us, solely to manage your advertising account(s) with us and you will not publish such data, create profiles of our users, augment your own user profiles, attempt to identify an end user, reverse engineer, or use such data for retargeting, except as expressly? permitted through our Programs. In order to improve our offerings, we frequently test traffic, implementations, and features, and you will pay for all charges as set forth in the applicable IO, cover page, or your online account (e.g., impressions, clicks) during those tests, but not, for clarity, for the tests themselves.

d. We may redesign or modify the organization, specifications, structure, and appearance of any location where your Ads may be displayed, but such redesign will not materially affect any ongoing ad campaign. Further, we reserve the right to modify or discontinue offering any Program or part thereof. Your Information and Ads must comply with our policies and specifications, which we may change from time to time.

e. If you have been granted API Access, you will be bound by the API Access Program Terms  located at https://legal.yahoo.com/us/en/yahoo/terms/advertising/apiaccess/index.html (or a successor site), which we may change from time to time.

4.  YOUR SITE AND INFORMATION; USE OF INFORMATION.

a. The Yahoo Companies are not responsible for any aspect of your or any third-party website(s). You represent, warrant, and covenant that: (i) all Information is, and will be updated to remain, current and accurate, and (ii) your Information is either original to you or you have secured all necessary rights and licenses for its use as contemplated by the Advertising Agreement, and you are responsible for all royalties, payments, and fees with respect thereto (e.g., performing rights society fees).  None of the Yahoo Entities will have any liability for your Ads or Information.

b. In order to participate in any Program, you grant the Yahoo Entities a non-exclusive, royalty-free, worldwide license in connection with all Programs to: (i) use, copy, adapt, reformat, recompile, truncate, and modify any part of the Information for public performance, public display, and distribution, (ii) access, index, and cache the website(s) to which your Ads link, or any portion thereof, by any means, including web spiders and crawlers, (iii) create and display in connection with your Ad copies of any text, images, graphics, audio, and video on the websites to which your Ads link, and (iv) distribute your Ads through the Distribution Network. Notwithstanding the foregoing, and except as set forth below, we will not reformat, truncate, or modify any Ad creative you provide us for premium display advertising. A Yahoo Entity may refuse, reject, cancel, or remove any Ad, Information, or space reservation in its discretion at any time. Your Ads may be subject to inventory availability, and the final decision as to relevance is ours. Except as may be set forth in the relevant Program Terms or on an IO (e.g., Premium Ads), we do not guarantee that your Ads will be placed in, or available through, any part of the Distribution Network, nor do we guarantee that your Ads will appear in a particular position or rank.

5.  CONFIDENTIALITY.

Although the vast majority of what you give us is intended for public display, “Confidential Information” means any information disclosed by you to a Yahoo Company or by a Yahoo Company to you, either directly or indirectly, in writing, orally, or by inspection of tangible objects that is designated as “Confidential,” “Proprietary,” or some similar designation. Information communicated orally and other intangible information will be considered Confidential Information if such information is confirmed in writing as being Confidential Information within a reasonable time after the initial disclosure. Confidential Information will not, however, include any information which: (i) was publicly known and made generally available in the public domain prior to the time of disclosure by the disclosing party, (ii) becomes publicly known and made generally available after disclosure by the disclosing party through no action or inaction of the receiving party, (iii) is already in the possession of the receiving party at the time of disclosure by the disclosing party as shown by the receiving party’s files, records, or other competent evidence prior to the time of disclosure, (iv) is obtained by the receiving party from a third party without a breach of such third party’s obligations of confidentiality, or (v) is independently developed by the receiving party without use of or reference to the disclosing party’s Confidential Information, as shown by documents and other competent evidence in the receiving party’s possession. The receiving party will not at any time (i) disclose, sell, license, transfer, or otherwise make available to any person or entity any Confidential Information of the disclosing party (except to disclose or make available to, in your case, your employees and Authorized Users, and in our case, our employees, agents, representatives, contractors, account managers, and Affiliates, in each case who have a legitimate need to know such Confidential Information), or (ii) use, reproduce, or copy any Confidential Information of the disclosing party, except as necessary in connection with the purpose for which such Confidential Information is disclosed to the receiving party by the disclosing party, or in connection with or as set forth in the Advertising Agreement. All Confidential Information will remain the disclosing party’s property and all documents, electronic media, and other tangible items containing or relating to any Confidential Information of the disclosing party will be delivered to the disclosing party promptly upon the disclosing party’s written request. Notwithstanding the foregoing, neither we nor you will be required to remove copies of the other party’s Confidential Information from any backup media or servers, provided the non-use restrictions set forth herein will apply to any Confidential Information retained by the Receiving Party. The receiving party may disclose Confidential Information of the disclosing party in connection with subpoenas, court orders, other legal processes, or as otherwise required by law, provided that the receiving party gives the disclosing party prompt written notice of such requirement (unless expressly prohibited in writing in such subpoena, court order, or other legal process) prior to such disclosure and takes reasonable steps to protect the information from public disclosure, and provided further that any such disclosure is limited to the minimum extent necessary to comply with the legal requirement. Notwithstanding anything to the contrary in the Advertising Agreement or the applicable privacy policy, all data and information gathered or received by us in connection with the applicable Program, including your Confidential Information, and all information described in the applicable privacy policy, may be shared with and used by (i) the Yahoo Entities, and (ii) certain selected third parties only in anonymous form. Neither you nor we may issue any press release or other public statement regarding the Advertising Agreement or our business relationship without the other’s prior written consent.

6.  PRIVACY.

a. In relation to the activities contemplated by the Advertising Agreement: (i) you and Yahoo will each comply with all applicable Privacy Laws, where “Privacy Laws” means data protection, data security, and privacy laws, statutes, directives, regulations, ordinances, or treaties, and any Yahoo policies or guidelines that Yahoo provides or makes clearly available to you, and (ii) to the extent that EU Personal Data (as defined under the EU General Data Protection Regulation) is used, collected, or processed under the Advertising Agreement, the terms and conditions, including all Annexes, Schedules, and Exhibits thereto, currently located at  https://legal.yahoo.com/ie/en/yahoo/terms/dpa/index.html (or a successor site) (the “Yahoo Data Processing Terms and Conditions” or “DPA”) apply and are hereby incorporated into the Advertising Agreement.  In the DPA, the “Parties” are Yahoo EMEA Limited and its Affiliates on the one hand, and you and your Affiliates that engage in business with us on the other. In Annex 1 to the DPA, any obligation to purchase or maintain insurance coverage is hereby deemed deleted. Apart from the immediately preceding sentence, if there is a conflict between the  DPA, including the Annex thereto, and any other part of the Advertising Agreement, the DPA will prevail. Unless otherwise defined in these Advertising Terms and Conditions, capitalized terms used in this Section 6 have the meanings given to them in the DPA. You will provide a valid generic email alias, which will be monitored and used for data protection enquiries and Data Subject requests. The Yahoo generic email address is as follows: emea-legal@yahooinc.com.

b. You will not make available to us or our Affiliates any PII or Sensitive Information of your visitors, users, or customers in connection with any advertising offering or Program. However, by using the Programs, you and Authorized Users may provide Yahoo with PII of your employees (e.g. media or billing contacts). By entering into the Advertising Agreement and providing such data, you agree (and will ensure that each other relevant person agrees) to our use of such data: (i) in accordance with our privacy policies (as may be amended by Yahoo from time to time) including as set forth under Section 6(c), below, and (ii) for the purposes of providing you with the Yahoo Company Sites and Programs and to administer your account (including contacting you about the Yahoo Company Sites, the Programs, your account, the Advertising Agreement, and any of our products or services or our Affiliates from time to time), and for the same purposes you agree to our disclosing such data to other Yahoo Entities (and the transfer of that data to countries that may not afford the same level of protection of such data as the countries in which you initially access the Yahoo Company Sites or Programs).

c. The privacy policy between us and you as an Advertiser or Agency is currently located at:  https://legal.yahoo.com/xw/en/yahoo/privacy/topic/b2bprivacypolicy/index.html (or a successor site), which we may change from time to time.

d. Audience Data and Analytics.  If you use Analytics on your website(s) or mobile application(s), or provide us Audience Data, the Analytics Program Terms apply and you agree to comply with the Yahoo Pixel and Custom Audience Policy located at: https://legal.yahoo.com/xw/en/yahoo/privacy/enterprise/pixelandcustomaudience/index.html (or a successor site), and Analytics Program Terms located at https://legal.yahoo.com/us/en/yahoo/terms/advertising/apiaccess/index.html (or a successor site), both of which we may change from time to time.

7.  REPRESENTATIONS.

a. We represent, warrant, and covenant that (i) we have sufficient authority to enter into the Advertising Agreement, (ii) the Yahoo Company Sites are offered free of viruses, spyware, malware, or other malicious code, (iii) we will comply with all applicable laws, statutes, directives, ordinances, treaties, contracts, regulations, and Yahoo Company policies and guidelines (collectively, “Laws”), and (iv) we will not engage in, nor cause others to engage in, spamming or improper, malicious, or fraudulent clicking, impression, or marketing activities relating to your advertising campaigns.

b. You represent, warrant, and covenant that: (i) you have the right and authority to enter into the Advertising Agreement, (ii) you are a business, not a consumer, (iii) all Information is free of viruses, spyware, malware, or other malicious code, (iv) a click on your ad will not cause damage to an end user’s computer, download a software application, change an end user’s settings, or create a series of sequential, stand-alone Ads (including by pop-up or pop-under window), (v) you will not engage in, nor cause others to engage in, spamming or improper, malicious, or fraudulent clicking, impression, or marketing activities relating to any Yahoo system, platform, or exchange, (vi) your Information, Ads (including products and services referenced therein), the website(s) to which the Ads link, all emails, and other materials and technology in connection therewith, any tools or code you use or make available in connection with a Yahoo Program, and any act or omission by you relating to your Ads: (A) do not violate any Laws, (B) do not infringe any copyright, patent, trademark, trade secret, or other intellectual property right of any person or entity, (C) do not breach any duty toward, or rights of, any person or entity, including rights of publicity and privacy, and (D) are not false, deceptive, or libelous, (vii) you will not reverse engineer, disassemble, reconstruct, decompile, copy, or create derivative works of any Yahoo system, platform, or exchange, or any aspect or portion thereof,  (viii) you will not provide access to the Yahoo systems, platforms, or exchanges, except to Authorized Users who are bound in writing by use and confidentiality restrictions that are no less protective of us than those contained in the Advertising Agreement, and (ix) our use of Audience Data as anticipated by this Advertising Agreement:  (A) is in accordance with your privacy policy, (B) complies with all applicable laws, rules, regulations, and self-regulatory principles, and (C) will not infringe the privacy rights or any other rights of a third party.

8.  INDEMNIFICATION.

a. Subject to Section 10, below, you will indemnify, defend, and hold harmless the Yahoo Entities from all third-party claims against a Yahoo Entity, whether actual or alleged, that arise out of or in connection with your Information and Ads, your or Authorized Users’ use of any Program, Yahoo Company Site, your website, or your or Authorized Users’ breach of the Advertising Agreement (collectively, “Your Claims”). You are solely responsible for defending any of Your Claims, subject to such Yahoo Entity’s right to participate with counsel of its own choosing, at its own expense, and for payment of all judgments, settlements, damages, losses, liabilities, costs, and expenses, including reasonable attorneys’ fees, resulting from all of Your Claims, provided that you will not agree to any settlement that imposes any obligation or liability on a Yahoo Entity without its prior express written consent.

b. Subject to Section 10, below, we will indemnify, defend, and hold you harmless from all third-party claims against you, whether actual or alleged, arising from (i) infringement of any valid U.S. copyright or trademark by our technology that generates and places Ads, as a result of using the Yahoo systems in accordance with the Advertising Agreement, excluding data generated by Analytics, the content of searches, Ads, results we serve, and/or content contained therein, any content submitted or approved by you or a third party, including other of our advertisers or end users, and/or any technology of yours and/or a third party, and (ii) our breach of the Advertising Agreement (collectively, “Yahoo Claims”). We are solely responsible for defending any Yahoo Claims, subject to your right to participate with counsel of your own choosing, at your own expense, and for payment of all judgments, settlements, damages, losses, costs, and expenses, including reasonable attorneys’ fees, resulting from the foregoing to you, provided that we will not agree to any settlement that imposes any obligation or liability on you without your prior written consent. Notwithstanding any other provision in the Advertising Agreement, we will have no liability or indemnification obligation under the Advertising Agreement with respect to any Yahoo Claim to the extent it is based on or arises out of: (i) the modification of any Program, Yahoo Company Site, and/or technology by you, an Authorized User, or a third party, (ii) the combination or use of any Program and/or technology with software, services, products, or technology of yours or a third party, or (iii) misuse of the Programs and/or Yahoo Company technology.

c. The indemnified party(ies) (i) will give the indemnifying party prompt notice of the relevant claim (provided that a failure or delay in providing such notice will not relieve the indemnifying party’s obligations except to the extent prejudiced by such failure or delay), and (ii) cooperate reasonably with the indemnifying party, at the indemnifying party’s expense, in the defense of such claim.

9.  WARRANTY DISCLAIMER.

EXCEPT AS OTHERWISE EXPRESSLY PROVIDED HEREIN, WE AND YOU DISCLAIM ON BEHALF OF EACH OF OURSELVES (AND, IN OUR CASE, ALL YAHOO ENTITIES) ANY AND ALL WARRANTIES, REPRESENTATIONS, CONDITIONS, OR GUARANTEES, INCLUDING ANY WARRANTIES OF TITLE, MERCHANTABILITY, SERVICE QUALITY, NONINFRINGEMENT, AND FITNESS FOR A PARTICULAR PURPOSE. THE DISTRIBUTION NETWORK, YAHOO COMPANY SYSTEMS, PLATFORMS, EXCHANGES, WEBSITES, CODE, PROGRAMS, AND DOCUMENTATION ARE PROVIDED ON AN “AS IS” BASIS, WITHOUT WARRANTY, REPRESENTATION, CONDITION, OR GUARANTEE OF ANY KIND, EXPRESS OR IMPLIED, AND YOUR USE THEREOF IS AT YOUR OWN RISK.

10.  LIMITATION OF LIABILITY.

EXCEPT FOR LIABILITY ARISING OUT OF BREACH OF SECTION 5 (CONFIDENTIALITY), ABOVE, AND ANY INDEMNIFICATION OBLIGATIONS UNDER SECTION 8, ABOVE, TO THE MAXIMUM EXTENT PERMITTED BY LAW, ANY LIABILITY OF YOU OR THE YAHOO ENTITIES IN CONNECTION WITH THE ADVERTISING AGREEMENT, UNDER ANY CAUSE OF ACTION OR THEORY, WILL BE STRICTLY LIMITED TO THE GREATER OF THE AMOUNT ALREADY PAID OR OWED BY YOU TO US PURSUANT TO THE ADVERTISING AGREEMENT IN THE SIX-MONTH PERIOD PRIOR TO THE EVENT GIVING RISE TO THE CLAIM AND U.S. $250,000 (OR ITS EQUIVALENT). EXCEPT FOR LIABILITY ARISING OUT OF BREACH OF SECTION 5 (CONFIDENTIALITY), ABOVE, AND ANY INDEMNIFICATION OBLIGATIONS UNDER SECTION 8, ABOVE, IN NO EVENT WILL YOU OR ANY YAHOO ENTITY BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF, OR IN CONNECTION WITH, THE ADVERTISING AGREEMENT. YOU WILL NOT HOLD A YAHOO COMPANY RESPONSIBLE FOR THE SELECTION OR RETENTION OF, OR ANY ACTS, ERRORS, OR OMISSIONS BY, ANY THIRD PARTY IN CONNECTION WITH THE ADVERTISING AGREEMENT, INCLUDING WITH RESPECT TO CLICKS AND IMPRESSIONS BY ANY THIRD PARTY ON YOUR ADS, REGARDLESS OF THE INTENT OF SUCH THIRD PARTY. NOTWITHSTANDING THE LIMITATIONS STATED IN THIS SECTION 10, YOU WILL REMAIN RESPONSIBLE FOR ANY AND ALL PAYMENT OBLIGATIONS ARISING UNDER SECTION 2 OF THESE ADVERTISING TERMS AND CONDITIONS, WHICH AMOUNTS WILL NOT COUNT TOWARD THE MAXIMUMS STATED IN THIS SECTION.

11.  CANCELLATION AND TERMINATION.

a. Cancellation. Different advertising offerings carry different cancellation periods. If your account is managed by us, you may cancel:  (i) Non-guaranteed Ads (including run-of-network, Native Ads, and video) on two (2) business days’ notice, (ii) standard Xbox placements on two (2) business days’ notice unless they are associated with a custom Xbox solution, such as a landing page, in which case both the custom Xbox solution and the standard Xbox placements are non-cancelable, (iii) Cooler Screens/RDOOH Ads on seven (7) days’ notice, (iv) guaranteed or Premium Ads on 14 calendar days’ notice, and (v) homepage or log-in takeovers on 30 calendar days’ notice (except during certain holiday periods that may be longer but will be identified on the IO or your online account before you commit). Custom offerings, including Xbox custom solutions, or any offering joined with a research study, are non-cancelable. If you manage your own account via online access, you may be able to cancel Ad campaigns or individual line items more quickly. No matter the cancellation period, you remain responsible for all clicks or impressions actually delivered until such time as the cancellation is effective. In each instance, any required notice must be given to us in writing (email acceptable).

b. Termination. At any time, for any or no reason, you or we may terminate the Advertising Agreement or your participation in any Program, and we may suspend or limit your participation in any Program or part thereof, including by removing your Ads. The Yahoo Entities will not have any liability regarding the foregoing decisions. If you seek to terminate the Advertising Agreement during the pendency of an IO or when using Management Services (as defined in the DSP Program Terms), we will treat your notice of termination as a request to cancel such IO or Management Services, but (i) you remain responsible for all clicks or impressions actually delivered until such time as the cancellation and/or termination is effective, and (ii) any licenses you have granted us to display your Ads shall remain in effect until such time as cancellation and/or termination is effective. Upon termination of the Advertising Agreement or the suspension or discontinuation of your participation in any Program, your outstanding payment obligations incurred under the Advertising Agreement will become due and payable upon receipt of an invoice from us. Sections 2, 3.c., 4.a.(ii), and 5 through 15 of these Advertising Terms and Conditions, the identified portions of the applicable Program Term(s), the defined terms of the Advertising Agreement, and any terms identified in a rider as surviving, will survive termination of the Advertising Agreement.

12.  NOTICES.

We may give general business notices to you by posting on the applicable Yahoo Company Site, in your online account with us, or by email to the address provided by you. You must ensure that your contact and account information is current and correct, and promptly notify us in writing of any changes to such information. We will send all legal notices to you regarding indemnification, Confidential Information, and/or breach of the Advertising Agreement (“Legal Notices”) via recognized overnight courier, certified mail, return receipt requested, to the physical address set forth on the applicable IO, cover page, or in your online account, but if not therein identified, via email to your address on file. You will send all Legal Notices to us via recognized overnight courier or certified mail, return receipt requested, to: Deputy General Counsel, Transactions, Yahoo Ad Tech LLC, 770 Broadway, New York, NY 10003, USA.

13.  CHOICE OF LAW; VENUE.

The terms of the Advertising Agreement and any dispute relating thereto or between you and us will be governed by the laws of the State of New York, without regard to conflict/choice of law principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply to the Advertising Agreement. You and we agree to submit to the exclusive jurisdiction of the state and federal courts located in the borough of Manhattan, New York. Any claim against us will be adjudicated on an individual basis and will not be consolidated in any proceeding with any claim or controversy of any other party.

14.  OTHER.

14.1 The Advertising Agreement constitutes the entire agreement and understanding between you and us regarding the subject matter contained herein and supersedes all proposals, representations, claims, and communications in all forms of media (including all instructions and messages), written and oral, regarding the subject matter contained herein. No terms or conditions other than those set forth in these Advertising Terms and Conditions, Program Term(s), cover page(s), or IO(s), will be binding on us unless expressly agreed to in writing by us. Only a written instrument specifically waiving compliance that is executed by whichever of you or us is entitled to waive such compliance may waive any term(s) or condition(s) of the Advertising Agreement. No waiver by you or us of a breach of any provision hereof will be deemed a waiver of any other breach of such provision or a waiver of the provision.

14.2  If there is a conflict between the Advertising Terms and Conditions, Program Terms, and any IO or cover page, the conflict will be resolved according to the following order of precedence: (1) Program Terms, (2) Advertising Terms and Conditions, and (3) IO/cover page. Notwithstanding the foregoing, an IO or cover page may amend the Advertising Terms and Conditions or Program Terms only if the amended terms contained in such IO or cover page: (i) apply only to the placements listed in the IO or online account, (ii) apply only to that IO/account and not to any other IO(s) or account(s), and (iii) identify the provision(s) of these Advertising Terms and Conditions or Program Term they amend.

14.3 If any provision of the Advertising Agreement is held or made invalid or unenforceable for any reason, such invalidity will not affect the remainder of the Advertising Agreement, and the invalid or unenforceable provision will be replaced by a valid provision that has a similar economic effect.

14.4 Neither we nor you will have any liability under the Advertising Agreement by reason of any failure or delay in the performance of our or your obligations on account of strikes, shortages, riots, acts of terrorism, insurrection, fires, flood, storm, explosions, earthquakes, Internet or electrical outages or brownouts, computer viruses, acts of God, war, governmental action, or any unforeseeable cause that is beyond our or your reasonable control.

14.5 You and we are independent contractors and nothing in the Advertising Agreement will be construed to create, evidence, or imply any agency, employment, partnership, or joint venture between you and us. Except as otherwise set forth in the Advertising Agreement, neither you nor we will have any right, power, or authority to create any obligation or responsibility on behalf of the other and the Advertising Agreement is not intended to benefit, nor will it be deemed to give rise to any rights in any third party. Notwithstanding the foregoing, you acknowledge and agree that the Yahoo Companies will be third-party beneficiaries of the Advertising Agreement and will be entitled to directly enforce, and rely upon, any provision in the Advertising Agreement that confers a benefit on, or rights in favor of, them.

14.6 You may not assign, sublicense, or transfer the Advertising Agreement or any right or duty under the Advertising Agreement. Any assignment, transfer, or attempted assignment or transfer in violation of this Section 14.6 will be void and of no force or effect. We and our subsequent assignees may assign, delegate, sublicense, or otherwise transfer from time to time the Advertising Agreement, or the rights or obligations hereunder, in whole or in part, to any person or entity such as to our Affiliate(s).

14.7 Our advertising offerings, Programs, systems, platforms, and exchanges are proprietary to us and are protected by the applicable state, federal, and international intellectual property laws and we retain all rights, title, and interests in them, together with all derivative works, modifications, enhancements, and upgrades, but excluding your Information. You hereby assign to us all right, title, and interest in and to any feedback or suggestions you provide to us regarding a Program. Any rights not expressly granted in the Advertising Agreement are reserved by you or us, as applicable, and all implied licenses are disclaimed. 

14.8 As used in the Advertising Agreement, the word “including” is a term of enlargement meaning “including without limitation” and does not denote exclusivity, and the words “will,” “shall,” and “must” are deemed to be equivalent and denote a mandatory obligation or prohibition, as applicable.

14.9 In each instance in the Advertising Agreement wherein we reserve the right to change policies or specifications, you will only be held to such changes if we provide them to you or make them conspicuously available to you. We reserve the right to revise these Advertising Terms and Conditions and Program Terms but any such revisions will only apply to new or revised IOs or cover page(s) entered into after the date of any such terms revision (i.e., not IOs that are running).

14.10 Services and obligations to be performed by us hereunder may be performed by other Yahoo Companies and third-party service providers.

15.  AGENCY.

If you are an advertising agency, reseller, or other entity representing advertisers (“Agency”), this Section applies, and in such case, “you,” “your,” and “Advertiser,” as used throughout the Advertising Agreement, mean the Agency that executes an IO or logs into a Yahoo system, platform, or exchange, together with said Advertiser.

a. Agency represents, warrants, and covenants that: (i) it is the authorized agent of the Advertiser and has the legal authority to enter into the Advertising Agreement on behalf of the Advertiser, make all decisions, and take all actions relating to the Advertiser’s accounts, (ii) by Agency executing an IO or otherwise enrolling an Advertiser in a Program, the Advertiser is also entering into the Advertising Agreement, (iii) Agency will not, without our prior written consent: (a) make any representation, guarantee, condition, or warranty concerning any Program or Yahoo Entity, including that Agency is an affiliate or partner of a Yahoo Entity, (b) make any commitments (e.g., guarantees as to placement of Ads) to an Advertiser or potential Advertiser regarding any Program, (c) negotiate any terms or conditions related to the Programs which may affect the rights, protections, and obligations of a Yahoo Entity, or that are inconsistent with the Advertising Agreement, or (d) engage in any telesales or telemarketing in connection with any Program, (iv) Agency will perform its duties pursuant to the Advertising Agreement in a professional manner consistent with the requirements established by us, and (v) Agency shall disclose to Advertisers any incentives or discounts provided to Agency by us.  Upon our request, Agency will immediately deliver to us each agreement that designates Agency as the Advertiser’s agent and authorizes Agency to act on the Advertiser’s behalf in connection with the Advertising Agreement. In the event of a termination of your relationship with an Advertiser, such Advertiser may continue to use the Information, including account and performance history with respect to its Ads, and Agency will no longer have API Access for such Advertiser’s accounts. Agency will not at any time use data or information received in connection with the Advertising Agreement (i) to conduct any marketing efforts targeted at our existing advertisers, or (ii) with an Advertiser other than the one in connection with which the data or information was received.

b. Sequential Liability. In the United States, we will hold Agency liable for payments due under Section 2, above, solely to the extent Agency has received payment from such Advertiser; for sums not received by Agency, we will hold the Advertiser solely liable (“Sequential Liability”); provided, however, (i) if we do not offer credit to the applicable Advertiser, we will notify you of such rejection prior to the start of the applicable campaign (email acceptable), and in such case, if you elect to proceed with the campaign, and unless otherwise agreed upon in writing between or among Agency or Advertiser, on the one hand, and us, on the other hand, Agency and Advertiser will be jointly and severally liable for all payment obligations pursuant to Section 2, above, and you hereby waive any Law that may require us to proceed against one or more of you prior to proceeding against any others who may also be liable, and (ii) if Agency (A) breaches or allegedly breaches Section 15a(i), above, or (B) fails to comply with our request to confirm whether an Advertiser has paid to it in advance funds sufficient to make payments pursuant to Section 2, above, Agency will be obligated to immediately pay all such amounts due us regardless of whether it has received payment from such Advertiser. You acknowledge that we may directly contact any Advertiser represented by Agency, including if we have not received payment for such Advertiser’s account within 60 days from the date of the applicable invoice.

16.  TRADE COMPLIANCE.

To participate in any Program or advertising offering, you must comply with the export laws and regulations of the United States and trade controls of other applicable countries, including the Export Administration Regulations of the U.S Department of Commerce, Bureau of Industry and Security, and the embargo and trade sanction programs administered by the U.S. Department of Treasury, Office of Foreign Assets Control. Unless authorized under a U.S. government license, you agree that you will not transfer any items, software, technology, or other deliverables that the Yahoo Companies provide to you under the Advertising Agreement to: (i) countries, nationals, and governments subject to U.S. embargo, or (ii) entities identified on U.S. government export exclusion lists, including the Denied Persons, Entity, and Specially Designated Nationals Lists.

17.  ANTI-CORRUPTION COMPLIANCE.

To participate in any Program or advertising offering, you must comply with all applicable anti-corruption laws, including the Foreign Corrupt Practices Act, in relation to the Advertising Agreement. You will not offer to pay, or pay, anything of value to anyone, including foreign governmental officials or related persons or entities, on a Yahoo Company’s behalf to corruptly (i) influence any official act or decision, (ii) secure any improper advantage, (iii) obtain or retain business, or to direct business to any person or entity, or (iv) induce or reward any favorable action in any matter related to the subject of the Advertising Agreement or the business of a Yahoo Company.

DISPLAY ADVERTISING PROGRAM TERMS – If you purchase display Ads (including video and Native Ads) on an IO basis, the following terms also apply. Your Ads must comply with our policies and specifications located at https://adspecs.yahooinc.com (or a successor site), which we may change from time to time. We will use commercially reasonable efforts to (a) deliver impressions in the amounts and locations as specified in an IO, and (b) provide a reasonably balanced delivery of the Ads set forth on an IO, where applicable.

1.  DEFINITIONS.

“Non-guaranteed Ads” are Ads that are displayed on a space-available basis and are not guaranteed to appear; you pay only for Non-guaranteed Ads that are delivered. Non-guaranteed Ads include Native Ads, run-of-network Ads, and dynamically priced Ads (such as dCPM or oCPM).  Desired KPIs for Non-guaranteed Ad campaigns may appear on an IO, but you agree that any listed KPIs are targets only and do not affect your payment obligation. Ads with the Pricing Type of “dCPM,” “oCPM,” “dCPC,” or “oCPC” are dynamically priced Ads whose delivery is optimized by Yahoo.  dCPM and oCPM mean the average price per thousand impressions, and dCPC and oCPC mean the average price per click. Yahoo will bill you based upon the actual number of impressions or clicks delivered, as applicable, without exceeding the budget specified. When you use a Yahoo pre-approved third-party ad server that cannot account for dynamic pricing, we will report the total cost to you so you can accurately determine your effective CPM. “Premium Ads” are those Ads that are reserved by you to run on specific sites at specific times (e.g., on Yahoo Sports during the playoffs).

2.  DELIVERY. 

At your direction, we may optimize your campaign by modifying the line items of an IO. We must approve in advance in writing the serving of Ads by anyone other than us. You may only use an Approved Third-Party Vendor to serve Ads, deliver Ads or for campaign measurement and reporting. For Ads in an IO that specify frequency caps, we will use commercially reasonable efforts to comply with such frequency caps, provided that you agree that we are not liable if your Ads are viewed in excess of the frequency cap. For dynamically priced campaigns, we may adjust the location of, and price for, your Ads in an effort to meet your stated target goals (e.g., CPC, CPA). For Premium Ads, if your Information, including any updates, is not given to us three (3) days prior to its anticipated distribution or does not conform to our policies and specifications, (i) we are not required to fulfill the Premium Ads portion(s) of the IO, and (ii) you are still responsible for the media purchased pursuant to the IO.  The Yahoo Companies may provide free clicks, free impressions, credits, and discounts, including in connection with contests, incentives, promotions, or donations.

3.  MAKE GOODS. 

For Premium Ads only, if we fail to deliver, by the end of the period specified in the IO, the aggregate number and type of impressions as agreed in the IO, or the impressions are delivered in the wrong location, then (a) you will only be billed for the impressions actually delivered under the terms of the IO, and (b) your sole and exclusive remedy is limited to the following: delivery of the remaining impressions at a later time in a comparable position as determined by us, and/or an extension of the term of the IO to allow for delivery of the remainder of the impressions, in each case at prevailing rates. Make goods are not available in connection with Non-guaranteed Ads, cost-per-day or flat fee Ads, or with line items identified as “Added Value” on the IO.

4.  DATA USAGE. 

In addition to the restrictions set forth above in the Advertising Terms and Conditions, you and we agree as follows:

a. Definitions. (i) “Aggregated” means a form in which data gathered under an IO is combined with data from numerous campaigns of numerous advertisers and precludes identification, directly or indirectly, of any particular Advertiser, (ii) “IO Details” are details set forth in an IO but only when expressly associated with you or us, including ad pricing and placement information, Ad description, and Ad targeting information, (iii) “Performance Data” is data regarding a campaign gathered during delivery of an Ad pursuant to an IO (e.g., number of impressions, interactions, and header information), but excluding Site Data or IO Details, (iv) “Repurposing” means retargeting a user or appending data to a non-public profile regarding a user for purposes other than performance of an IO, (v) “Site Data” is any data that is (a) our preexisting data used by us pursuant to an IO, (b) gathered pursuant to an IO during delivery of an Ad that identifies or allows identification of us, our site, brand, content, context, or users, or (c) entered by users on any Yahoo Company Site, other than User Volunteered Data, and (vi)  “User Volunteered Data” is personally identifiable information collected from individual users by us during delivery of an Ad pursuant to the IO, but only where it is expressly disclosed to such individual users that such collection is solely on behalf of Advertiser.

b. Use of Data. Unless otherwise authorized by us, you will not: (i) use IO Details, Performance Data, or Site Data for Repurposing; provided, however, that Performance Data may be used for Repurposing so long as it is not joined with any IO Details or Site Data, or (ii) disclose our IO Details or Site Data, except as set forth below. Unless otherwise authorized by you, we will not (x) use or disclose your IO Details, Performance Data, or a user’s recorded view or click of an Ad, each of the foregoing on a non-Aggregated basis, for Repurposing or any purpose other than performing under an IO, compensating data providers in a way that precludes identification of you, or internal reporting or internal analysis, or (y) use or disclose any User Volunteered Data in any manner other than in performing under the IO. You and we (each, a “Transferring Party”) will require any third party or Affiliate used by the Transferring Party in performance of the IO on behalf of such Transferring Party to be bound by confidentiality and non-use obligations at least as restrictive as those on the Transferring Party, unless otherwise set forth in the IO. All User Volunteered Data is subject to the Advertiser’s posted privacy policy and is considered Confidential Information of Advertiser. Any other use of such information will be set forth on the IO.

5.  AD TARGETING. 

Unless otherwise set forth on an IO, when geographic targeting is employed, all Yahoo placements are targeted to the United States only.

6.  HOMEPAGE AND EMAIL LOGIN TAKEOVERS; FLAT-FEE BUYS. 

All Yahoo homepage and email login takeover (as opposed to rotational buys) impressions may be displayed on a PC, smartphone, tablet, and/or other device, and we will only be responsible for the aggregate delivery of the total number of impressions across all devices on the date(s) set forth on the IO, notwithstanding any line-level impression numbers stated on the IO. Line items identified as flat-fee or fixed-price placements are sold on a cost-per-day basis, regardless of the number of impressions or clicks delivered. Notwithstanding anything to the contrary set forth on an IO, (i) any impression levels listed in connection with the flat-fee line(s) are merely estimates and are not guaranteed, and (ii) no make goods will be made available to Advertiser in connection with any such impression levels.

7.  NATIVE AD BUYS. 

For Ads delivered in the stream of content via Yahoo’s native ad server or otherwise (“Native Ads”) (i) such Ads are Non-guaranteed Ads and will be served by Yahoo, (ii) Yahoo measurements will be used for billing purposes, (iii) on some placements where space is limited, we may only show certain elements of your Native Ad, and (iv) at your direction, we may optimize your account by modifying campaigns, including changing the price of your bids and your budget type.  You are only billed for Native Ads that are delivered, up to the budget set forth on the IO. The value of any Native Ads delivered that exceeds the budget set forth on an IO will be considered added value and non-chargeable to you.

8.  EDITORIAL ADJACENCIES. 

We acknowledge that certain advertisers may not want their Ads placed adjacent to content that promotes pornography, violence, illegal activity, or the use of firearms, or contains obscene language (“Editorial Adjacency Guidelines”). We will use commercially reasonable efforts to comply with the Editorial Adjacency Guidelines with respect to Ads that appear on Yahoo Company Sites. For Ads shown on the remainder of the Distribution Network, our sole responsibilities with respect to compliance with these Editorial Adjacency Guidelines will be to obtain contractual representations from our participating network publishers that such publishers will comply with Editorial Adjacency Guidelines and to provide the remedy specified below. Should Ads appear in violation of the Editorial Adjacency Guidelines, your sole and exclusive remedy is to request in writing that we remove the Ads and not bill you for such Ads. After you notify us that specific Ads are appearing in violation of the Editorial Adjacency Guidelines, we will make commercially reasonable efforts to correct such violation within 24 hours. If such correction materially and adversely impacts the IO, we will negotiate in good faith mutually agreed changes to such IO to address such impacts. Notwithstanding the foregoing, Advertiser will not be entitled to any remedy for any violation of the Editorial Adjacency Guidelines resulting from Ads displayed on properties that Advertiser is aware, or should be aware, may contain content in potential violation of the Editorial Adjacency Guidelines. The Editorial Adjacency Guidelines do not apply to any page that contains user-generated content, such as user comments. Instead, we will make commercially reasonable efforts to ensure that Ads are not placed adjacent to content that violates the terms of use applicable to such site. Advertiser’s sole remedy for our breach of such obligation will be to submit written complaints to us (email acceptable), whereupon we will review such complaints and remove user-generated content that we, in our sole discretion, determine is in violation of our terms of use.=

9.  THIRD-PARTY BILLING. 

For those Ads for which we allow third-party billing, that option is governed by the Online Third-Party Billing Program Terms located at: https://legal.yahoo.com/us/en/yahoo/terms/advertising/3pbillingdisplaypt/index.html (or a successor site), which we may change from time to time.

10.  VIEWABLE ADS (vCPM). 

a. Notwithstanding anything to the contrary stated or referenced herein, for any line item set forth herein designated as subject to a viewability guarantee in the placement name (except for added value companion banners) (“vCPM Ads”), Yahoo will deliver no less than the percentage of impressions set forth on the IO for each such line item as “Viewable” in accordance with the most recent Viewable Ad Impression Measurement Guidelines, prepared by Media Ratings Council, Inc. (“MRC”) (“Viewability Minimum”) and as measured and invoiced based on reports produced by us or an Approved Third-Party Vendor that is certified by the MRC to measure vCPM Ads.. If you use an Approved Third-Party Vendor, you agree to either (i) provide Yahoo with daily access to reporting for vCPM Ads directly from the Approved Third-Party Vendor during the campaign term or (ii) provide daily reporting from the Approved Third-Party Vendor directly to Yahoo. If you fail to provide such access or reports as set forth in the foregoing sentence, Yahoo may (i) pause the vCPM Ads until such access or report is provided, and/or (ii) proceed with the campaign using Yahoo’s reports for measurement and invoicing purposes. Yahoo will calculate the total number of billable vCPM Ads for which to invoice you each month during the term of the IO by multiplying the total percent of Viewable impressions, as determined by us or Vendor (as applicable), by the total delivered impressions as measured by us or a Third-Party Ad Server (as applicable). Yahoo may over-deliver the vCPM Ads to achieve the Viewability Minimum; provided however, Yahoo will not invoice you in excess of the budgeted vCPM Ads for the applicable placement. Yahoo reserves the right to dispute any Vendor measurements and you and we agree to reconcile any such dispute within 10 days. Yahoo is not responsible for any fees incurred by Advertiser from Vendor and/or Third-Party Ad Server (as applicable).

b. Unless otherwise set forth on the IO, Yahoo will not guarantee viewability on the following inventory, and the above vCPM terms are not applicable to the following placements: all homepage and mail login buys, premium formats (including wallpaper, pushdown, mobile, iPad), roadblocks and sponsorships, certain video placements including: branded syndication products, audience guarantees, mobile, connected TV, companion banners, overlay Ads, Moments buys, and CPC, CPV, and CPCV offerings.

11.  COST PER COMPLETED VIEW (CPCV). 

All Ads set forth on a line bearing a CPCV billing metric will be billed at the rate specified on the IO for each video that runs to completion with at least 50 percent of the pixels in view, as measured and invoiced by us or a third-party vendor that has been approved by us. CPCV Ads are Non-guaranteed Ads, so no make goods are available, but you are only billed for CPCV Ads that play to completion.

12.  COST PER VIEW (CPV). 

All Ads set forth on a line bearing a CPV billing metric will be billed at the rate specified on the IO for each video that runs for at least three (3) seconds with at least 50 percent of the pixels in view, as measured and invoiced by us or a third-party vendor that has been approved by us (provided that Native Ads are always served by us and billed on our numbers). CPV Ads are Non-guaranteed Ads, so no make goods are available, but you are only billed for CPV Ads that play for at least three (3) seconds.

13.  COST PER COMPLETED LISTEN (CPCL). 

All audio Ads set forth on a line bearing a CPCL billing metric will be billed at the rate specified on the IO for each such Ad that runs to completion, as measured and invoiced by us or a third-party vendor that has been approved by us. CPCL audio Ads are Non-guaranteed Ads, so no makegoods are available, but you are only billed for CPCL audio Ads that play to completion.

14.  MANAGED DSP BUYS. 

If the IO includes placements for managed buys on the Yahoo Demand Side Platform (“DSP”), the following terms will also apply to such DSP placements (note: the following terms only apply when the DSP placements are set forth on the IO and Yahoo will be managing the campaign within the Platform on your behalf; a signed DSP cover page would be required if you desire to access and manage campaigns within the DSP UI directly (self-service) or if you are using a third-party demand side platform or bidder). Yahoo, on your behalf, shall have the ability to launch and edit advertising campaign(s) during the flight dates, increase or decrease maximum bids for advertising inventory, set flight dates and frequency limitations, pause/start advertising campaigns, configure optimization objectives and pacing, upload media, access reporting, create retargeting and conversion pixels, and choose placements and targeting. 

15.  XBOX. 

All Xbox placements will be served by us and our numbers will be used for billing. With respect to any Xbox custom solution (e.g., an Xbox Mini-Game, Xbox Live Avatar prop/item, or branded destination/landing experience), as between you and us, we own all right, title, and interest in and to such custom solution, any licensed music therein, and its code, but excluding any Information that may be contained therein.

16.  RESEARCH STUDIES. 

With respect to any Ad campaign for which we have offered to conduct a research study (as stated on an IO or in your online account), the following terms apply:

a. Yahoo will fund one (1) research study to be performed directly by Yahoo or in collaboration with a mutually agreed upon research vendor (“Research Vendor”), for up to the total market value set forth on the IO or in your online account, as determined by Yahoo (the “Research Study”). For purposes of the Research Study, Advertiser grants Yahoo and Research Vendor a non-exclusive, non-transferable, worldwide, perpetual, and royalty-free right to use Advertiser’s Information used in the same advertising campaign. Yahoo is the author of the Research Study and we will be responsible for the content, layout, and look-and-feel of any aspect of the Research Study.  Yahoo will be responsible for the costs and expenses associated with the Research Study. Yahoo, or Research Vendor at the direction of Yahoo, will provide Advertiser with a copy of the Research Study. Advertiser shall have the right to (i) use the Research Study for internal purposes and (ii) publicly present the Research Study, or portions thereof, provided that Advertiser shall not use the Yahoo name, trademark, or logo in connection with the public presentation of the Research Study without Yahoo’s prior written consent (email acceptable). Yahoo shall have the right to (i) use the Research Study for internal purposes and (ii) publicly present the Research Study, or portions thereof, provided that Yahoo will not use Advertiser’s Information in connection with the public presentation of the Research Study without Advertiser’s prior written consent (email acceptable). Yahoo shall not repurpose the data in the Research Study in a non-aggregate manner, nor in an aggregate manner that allows for the identification of Advertiser.

b. Yahoo and its Affiliates make no representations or warranties of any kind, express or implied, with respect to the Research Study or any work or service associated with or resulting therefrom, and disclaim any and all (a) liability in connection with the Research Study, and (b) warranties, including any warranties of title, merchantability, non-infringement, or fitness for a particular purpose. In no event is Yahoo or any Yahoo Affiliate responsible for any consequential, special, punitive, exemplary or other damages, including lost revenue or profits, related to the Research Study.

c. Notwithstanding anything to the contrary in the Advertising Agreement, Advertiser may not cancel the applicable IO in whole or in part.

17.  COOLER SCREENS/RDOOH ADS. 

If you purchase retail digital out of home (“RDOOH”) Ads to appear on refrigerator door screens in retail locations, the following terms apply: (i) All RDOOH Ads are Non-guaranteed Ads and will be served by us, our measurements will be used for billing purposes, and no frequency caps are available, (ii) all RDOOH Ads are billed on a cost-per-thousand-impression basis, provided that an “impression” occurs when an Ad is displayed for at least one second when an individual is in reasonable proximity to the smart screen (as determined by us), (iii) RDOOH ad creative must comply with the RDOOH ad specifications located at: adspecs.yahooinc.com (or a successor site), and must be submitted to us for approval no less than four (4) business days prior to the desired campaign start date, (iv) we will use commercially reasonable efforts to deliver RDOOH placements in the requested amounts/screen sizes, but any overdelivery on one placement will offset underdelivery on another, (v) you consent to us disclosing certain IO Details to our third-party service provider for the limited purposes of creating campaign performance analyses and compliance with legal obligations, and (vi) we will disclose to you campaign effectiveness metrics and other campaign performance analyses, which are our Confidential Information to be used solely for your internal business purposes (i.e., no external use).

18.  EFFECTS OF TERMINATION. 

Sections 4(b), 9 (until such time as all charges and fees have been paid in full), 15 (second sentence only), 16 (a. and b. only, and only if applicable), and this Section 18 of these Display Advertising Program Terms will survive termination or cancellation of the applicable IO.

DSP PROGRAM TERMS – If you participate in the DSP Program, the following Program Terms apply.

1.  DEFINITIONS.

As used in these DSP Program Terms, the following terms will have the corresponding definitions:  “Demand Side Platform” or “DSP” means the platform(s) made available by us through which you may buy Inventory, manage Ad campaigns, target audiences, track Ads, and use any related APIs. “DSP Data” means Yahoo Data, Vendor Data, or other data, including targeting parameters, made available to you by us through the DSP. “Effective Date” means the effective date stated on the cover page. “Inventory” means Ad units made available by Media Sellers for purchase through the DSP, and is included in the Distribution Network definition. “Media Cost” means the total cost of impressions invoiced by us. “Media Seller” means any marketplace, exchange, supply side platform (including the Yahoo Exchange), publisher, and any entity that sells Inventory through the DSP. “Media Sellers’ Policies” means advertising guidelines and other policies established by Media Sellers, made available through the DSP, and applying to the display of your Ads on Inventory. “Campaign Data” means  data (e.g., total number of impressions or clicks) related to the delivery of an Ad campaign. “Programmatic Guaranteed Ads” or “PGd” means Ads for which campaign parameters are agreed between you and a Media Seller, including the CPM or billing metrics, number of impressions, budget, Ad format, Ad size, and start and end time of the Ad campaign. “Our Vendors” means third-party providers with which we have a contractual relationship for the provision of data and/or other products and services. “Service Data” means the DSP Data, Campaign Data, and any other data obtained and accessed through the DSP, or derived from the delivery of Ads. “Vendor Data” means  information provided by Our Vendors and made available to you for Ad or audience targeting, including audience, contextual, and behavioral data segments. “Yahoo Data” means audience, contextual, and behavioral segments that are collected and/or created by or for Yahoo, and may be made available for Ad targeting. “Your Vendor” means an Approved Third-Party Vendor with which you have an independent contractual relationship for the provision of data and/or other products and services.

2.  DSP LICENSE.  

Provided that you have executed a DSP cover page with us, we grant you a non-exclusive, non-sublicensable, and non-transferable license to access and use the DSP.  You may access and use the DSP (i) only in accordance with applicable law, rules, regulations, and self-regulatory principles, the Policies, Media Sellers’ Policies, and any other applicable policies or documentation that we make available to you from time to time.  You acknowledge and agree that we and our Affiliates are not liable for transactions executed in the DSP as a result of errors made by or for you in entering information into the DSP (e.g., incorrectly entering pricing, targeting, or budgeting information).  We shall make DSP support available to you during our normal business hours, which, as of the Effective Date, are 9 a.m. to 6 p.m. local time, Monday through Friday (except for legal holidays).

3.1 Your Ads and Your Use of the DSP.  You agree that (1) you are solely responsible and liable for your use of the DSP, and your trafficking and targeting of Ads, and (2) you may only use an Approved Third-Party Vendor to serve Ads, track delivery ofAds, or for campaign measurement and reporting. You will use the DSP only in accordance with the Advertising Agreement, any training provided by us, the referenced materials supplied by us, and our standard security procedures, as may be posted on our website from time to time or otherwise made available to you.

3.2 Parent and sub-accounts. You may designate in writing to us the entity name(s) for each sub-account or parent-account, if any, you request us to create, and/or to be linked with your DSP account. You are solely responsible and liable for your and your Authorized Users’ access to and use of sub or parent-accounts, and for any links you request us to make between your account, your Affiliate's account and sub or parent-account(s). 

3.3 Creative Materials. 

3.3.1 Direct Advertiser.  You may rotate in one Ad tag the creative materials of multiple brands that you own.  You are required to provide all click-through URLs associated with your Ads in the DSP user interface.

3.3.2 Agent or other representative of Advertiser(s). You may not rotate Ads for multiple Advertisers in one Ad tag, provided, however, and for the avoidance of doubt, you may rotate in one Ad tag the creative materials of various brands that are owned and controlled by a single direct Advertiser that you represent.  You are required to provide all click-through URLs associated with your Ads in the DSP user interface.

4.  OTHER PRODUCTS AND  SERVICES.

4.1  Management Services. If you use Management Services, the following terms will apply:

4.1.1 You hereby grant us and our authorized representatives, the right and authority to facilitate your access and use of the DSP (“Management Services”), which authority includes campaign planning, set-up, and launch, Ad tag generation and trafficking, bidding advice, campaign monitoring, optimization, reporting, and analysis, based on Information you provide to us.

4.1.2 You will pay the applicable fees as provided on the cover page and you agree to cooperate with us in our performance of Management Services. Such cooperation will include fulfilling any implementation requirements, working in good faith with us to implement our recommendations where appropriate, and providing us with campaign parameters and other input or instructions as requested by us. 

4.1.3 You will: promptly provide us in writing (by email to suffice) (i) all necessary Information, including targeting parameters and segments, Ad campaign limitations including max eCPM, and a total gross budget amount (and updates or changes thereto) to enable us to perform the Management Services, and (ii) all final approvals/authorizations, including for targeting parameters.  You will be responsible for any actions that we take based on any approval or authorization provided pursuant to this paragraph, and (iii) provide us with any limitations or parameters we should follow in determining appropriate categorizations/segmentations.  We will not be responsible for any action or inaction taken as a result of your failure to provide us updated Information or to notify us of any changes thereto.;

4.1.4 Either party may terminate our provision of Management Services upon written notice (by email to suffice) to the other party, however, at your discretion, we will continue to provide Management Services for ongoing Ad campaigns for up to 15 days following such notice of termination.

4.2 Programmatic Guaranteed Ads.

4.2.1 PGd Ads on Yahoo Company Sites Inventory. If you purchase Inventory on Yahoo Company Sites to place PGd Ads, the following terms will apply:

a. Notwithstanding the terms set forth on the cover page, you will only be billed for the number of PGd Ads impressions actually delivered according to prices agreed to between you and us, and no Platform Fees or Management Services Fees will be charged. We will not provide any makegoods.   Notwithstanding anything to the contrary set forth in these Program Terms or the cover page, deals identified as “Flat Price” (or similar designation) in the DSP user interface are billed on a cost-per-day basis for the full amount agreed between you and us, regardless of the number of PGd Ads impressions or clicks delivered, and any number of impressions provided in connection with “Flat-Price” placements are merely estimates and are not guaranteed.

b. You may cancel, without penalty, a PGd Ad campaign, in whole or in part, by providing us no less than fourteen (14) days’ notice, except for homepage or log-in takeovers, which you may cancel on thirty (30) days’ notice. Custom offerings, including Xbox custom solutions, or any offering joined with a research study, are non-cancelable. No matter the cancellation period, you remain responsible for all PGd Ads impressions actually delivered until such time as the cancellation is effective. In each instance, any required notice must be given to us in writing (email acceptable).

c. All of our homepage and email login takeover impressions (as opposed to rotational PGd Ad impressions) may be displayed on a PC, smartphone, tablet, and/or other device, and we will only be responsible for the aggregate delivery of the total number of PGd Ads impressions across all devices on the date(s) agreed.

4.2.2 PGd Ads on Third-Party Media Sellers’ Inventory. If you purchase a third-party Media Seller’s Inventory on which to place PGd Ads, the following terms will apply:

a. Notwithstanding the terms set forth on the cover page, you will only be billed for the number of PGd Ads impressions actually delivered, according to the prices agreed to between you and the third-party Media Seller. Platform Fees will be invoiced as provided by us. We will not provide any makegoods.

b. Programmatic Guaranteed deals identified as “Flat Price” (or similar designation) in the DSP user interface will be charged for the full budget agreed to between you and Media Seller, regardless of the number of PGd Impressions delivered. You acknowledge that any number of PGd Ads impressions listed in connection with the “Flat Price” placements are merely estimates and are not guaranteed.

c. You will be responsible for any acts or omissions of any of employees, agents, vendors, permitted subcontractors, or any other parties that you designate (including data management platforms) to use our account on your behalf on a third-party Media Seller’s platform.

4.3 Cooler Screens/RDOOH Inventory. If you purchase retail digital out of home (“RDOOH”) Inventory to appear on refrigerator door screens in retail locations, the following terms apply: (a) All RDOOH Ads are billed on a CPM basis, provided that an “impression” occurs when an Ad is displayed for at least one second when an individual is in reasonable proximity to the smart screen (as determined by us), (b) all creatives must be submitted to us for approval no less than four (4) business days prior to the desired campaign start date, (c) despite category requests, we are solely responsible for delivering up to the total budget you set, and (d) you consent to us disclosing certain elements of your Ad campaign to our third-party service provider(s) for the limited purposes of creating campaign performance analyses and compliance with legal obligations.

4.4. Additional Products and Services. In addition to the cover page, and if available through our DSP, we may permit you to use products and services provided by Your Vendors. If you elect to purchase, license, subscribe to, or otherwise use products and services provided by Your Vendors, you shall pay Your Vendors directly for any charges and fees accrued thereby. In no event will we be responsible or liable for any products or services provided by Your Vendors.

5.  PAYMENT. 

You will pay us for all charges, fees, and costs you incur in connection with your use of the DSP as provided in Section 2 of the Advertising Terms and Conditions or as agreed by both parties through email. For clarity, you are responsible for paying any sum in excess of the initial budget you provided in your account if your campaign exceeds such initial budget. We may suspend access to your account if your spend exceeds your credit limit.

7.2 DMPs.  If you use the DSP to target users using third-party interest-based advertising data collected on your behalf (or on your Advertisers’ behalf) by a third-party data management platform (“Third-Party DMP”), then you will ensure that the Third-Party DMP will maintain a full membership in good standing with the NAI, provided, however, that if the Third-Party DMP has applied for NAI membership but not yet been admitted as of the Effective Date, you will ensure that the Third-Party DMP will use best efforts to obtain such membership within six (6) months of the Effective Date and notify us if the Third-Party DMP has not gained membership within that time.

7.3  Data Usage Rights.

7.3.1  We have the right to use and disclose Information and Service Data: (i) as part of our business operations, to disclose aggregate statistics about the DSP in a manner that prevents individual identification of you (or your Advertisers) or the Information, (ii) to the extent necessary to (a) perform our obligations under this Advertising Agreement, (b) to operate, manage, test, maintain, and improve our products and services, and/or (c) protect the DSP from what, in our reasonable determination, is a threat to the DSP, and (iii) if required by court order or law or required or requested by any governmental agency.

7.3.2  You have the right to: (i) use DSP Data solely to create and target audience segments through the DSP, and (ii) if You represent Advertisers, to disclose Campaign Data (a) solely to the applicable Advertiser to provide performance reporting regarding such Advertiser’s Ads campaigns, and (b) to create aggregate reports (i.e., reports that do not contain PID) for Advertiser regarding the performance of the applicable campaign, provided such reports are not shared with any other third party.

7.3.3  Unless expressly provided hereunder, and whether you receive any of the Service Data directly from us or from any third party, including a Media Seller or your Vendor, you will not, and will not enable or authorize your Advertisers (if applicable) or any third party including a Media Seller or your Vendor, to: (i) disclose the Service Data to any third party without our prior written consent, (ii) create derivative works of, adapt, alter or, in any way, modify the Service Data, (iii) create, supplement, or enhance any end user profiles, segments, populations, or any reportable or targetable group of inventory or consumers based on any of the Service Data (including, without limitation, data derived from cookies, device IDs, or IP addresses), unless authorized by us or the applicable Media Seller in writing, or (iv) use device identifiers for cross-device linkages. 

FOREIGN MANAGEMENT PROGRAM TERMS – If you participate in the Foreign Management Program, the following terms also apply.

1.  USE. We provide you access to our Program for management of foreign advertising accounts (“Foreign Management Program”) for your use. If you request, or we provide, account management, editorial recommendations, and/or other services in connection with your separate advertising account(s) with a non-Yahoo Company (e.g., Yahoo Japan), or (ii) a Yahoo Company located outside of the United States ((i) and (ii), collectively, are “Foreign Entities”), you are enrolling in the Foreign Management Program and authorize us to act on your behalf in connection with any advertising you place, or seek to place, with a Foreign Entity. The terms and conditions of any advertising placed with a Foreign Entity and managed through this Program may be subject to an insertion order and separate terms and conditions imposed by the Foreign Entity, for which you will remain solely responsible despite your participation in the Foreign Management Program.

2.  SCOPE OF MANAGEMENT. You agree that in connection with the Foreign Management Program, (i) we may share your Confidential Information with the applicable Foreign Entity, (ii) we may take any actions necessary in furtherance of your advertising objectives, and (iii) we will have no liability for the underlying advertising product(s) or service(s) provided by any Foreign Entity.

3.  EFFECTS OF TERMINATION. Sections 1 (second and third sentences only), 2, and 3 of these Foreign Management Program Terms will survive any termination of these Foreign Management Program Terms.

These Advertising Terms and Conditions and Program Terms were last updated on November 1, 2021.