Yahoo B2B Privacy Policy

Yahoo B2B Privacy Policy

Yahoo offers business-to-business advertising, analytics, content, and measurement services through products like Flurry and Yahoo Native Marketplace (the “Yahoo B2B Services”). The Yahoo Privacy Policy applies to the collection, use, storage, sharing and retention of your personal data associated with your B2B account with us (“Enterprise Account”).

This Yahoo B2B Privacy Policy (“B2B Privacy Policy”) provides further details into our practices relating to the processing of data associated with your Enterprise Account when you use our Yahoo B2B Services. In the event of a conflict between this B2B Privacy Policy and the Yahoo Privacy Policy, this B2B Privacy Policy prevails.

If you have separate contractual agreements with us concerning our collection, use, or disclosure of your Enterprise Account data, those agreements control and supersede anything stated in this B2B Privacy Policy.

  • Business information includes your full name and business name, email address, telephone number, address, and other work-related information you provide to us for your Enterprise Account. 
  • We use this information to send you emails or other communications, consistent with providing our services (such as service and product feature updates and notices), and the permissions you give us.

  • When you use your Enterprise Account, we collect information including:
    • advertising campaigns you place or manage
    • publisher inventory you make available to Yahoo for analytics or monetization purposes
    • apps you manage via the Yahoo B2B Services including information regarding audiences, clicks, impressions, conversions, campaign metrics such as click-through rate, analytics, and payments.
  • We do so in order to provide the Yahoo B2B Services to you, improve our services, and develop new services or service features.

  • We use cookies and other technologies for a number of purposes, including:

You can manage your cookie and/or device settings, but if you do so, some Yahoo B2B Service functionality may be affected.

How do you manage your data subject rights?

Our Yahoo B2B Services give you various controls to manage certain aspects of your Enterprise Account. However, the platform that we provide to our consumers to manage and control their use of personal data does not work for Enterprise Accounts. If you would like to exercise certain data subject rights regarding your Enterprise Accounts, such as account erasure, please complete our Privacy Form. If you are a European Economic Area resident and you wish to contact our Data Protection Officer, you can do so via email at