Yahoo Analytics

Yahoo Analytics, Advertising Insights and Flurry are systems used by Yahoo to collect information about visitors to Yahoo's and our customers' products and services to understand how people use those services and respond to the ads we serve.

Information Collection & Use

Analytics tools such as Yahoo Analytics, Advertising Insights and Flurry use a variety of tools, including, but not limited to, IP addresses, web beacons, SDKs, cookies and similar technologies to recognise, associate and collect data about visitors to Yahoo's and our customer’s sites, apps, products, brands and services. This data is sent to Yahoo by your device. The data collected typically includes information such as cookies and/or device identifiers, IP address, time spent, your interactions, links clicked, your location, apps on the device and advertisements viewed. This data is collected by Yahoo Analytics and other tools so that Yahoo can report statistical information and recognise unique users. 

We collect this information on our own brands, websites, apps, advertising services, products, services or technologies (’Services’) and on behalf of our customers, such as our advertisers and publishers, so that they can assess the effectiveness of their services. Certain customers may also provide us with information such as an email address that, on its own, could reasonably identify a customer to incorporate into analytics reports produced exclusively for them. 

Yahoo also may use the data collected through Yahoo Analytics and other tools in order to improve our Services, provide advertisements about goods and Services and content of interest to users, and for the purposes disclosed in the Yahoo Privacy Policy. Yahoo may use cookies and similar technologies to associate users, devices and accounts with each other or with those in a similar location, such as in a household.

Your Choices

For additional information on how Yahoo treats your personal information, please visit our Privacy Policy.