Yahoo Texas Privacy Rights

Texas residents have certain privacy rights under the Texas Data Privacy and Security Act (DPSA). This notice provides a general overview of the privacy rights under the DPSA. Further, it applies generally to all of Yahoo's products and services. For specific information about your personal data or how your personal data is processed by a particular Yahoo product or service you may interact with, please log into your privacy controls, accessible from the Yahoo Privacy Policy.

The DPSA defines certain terms in a particular manner that may differ from how those terms are used in everyday language. When these terms are used in this notice, they are used based on the definition set forth in the DPSA. These terms are: "personal data", "process", "consumer", "processor", "controller", "third party", "sale of personal data", and "targeted advertising". Please note that Yahoo uses the terms "personal data" and "personal information" interchangeably throughout our policies.

For purposes of this notice, Yahoo may be referred to as "us", "our" or "we" and Yahoo's consumer customers may be referred to as "you" or "your".

Summary of DPSA Privacy Rights

The DPSA provides Texas consumers with the following privacy rights.

Yahoo does not profile in furtherance of a decision that produces a legal or similarly significant effect concerning you.

You may exercise these rights by logging into your privacy controls.

Note: To exercise the above rights (other than the right to opt out), you must first sign in to your account. This is how we authenticate your request to correctly associate it with your data.

Right to Confirm, Access, and Obtain a Copy of Your Personal Data

You have the right to confirm whether Yahoo is processing your personal data and to access such personal data. You also have the right to obtain a copy of your personal data that you previously provided to Yahoo.

Right to Correct Inaccuracies in Your Personal Data

You have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purpose of the processing of your personal data. You may exercise this right by logging into your privacy controls or contacting us at the information provided below.

Right to Delete

You may request that Yahoo delete personal data you have provided to us or that we have obtained about you by logging into your privacy controls.

If you have more than one registered account with Yahoo, you will need to exercise your deletion right within each registered account for which you wish to delete your personal data.

If you do not have a registered account with Yahoo, please refer to this help article about clearing your cookies.

Limitations

Further, the DPSA does not restrict Yahoo's ability to: Comply with federal, state, or local laws, rules, or regulations; comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, local, or other governmental authorities; investigate, establish, exercise, prepare for, or defend legal claims; provide a product or service specifically requested by a consumer or the parent or guardian of a child, perform a contract to which the consumer is a party, including fulfilling the terms of a written warranty, or take steps at the request of the consumer before entering into a contract; take immediate steps to protect an interest that is essential for the life or physical safety of the consumer or of another individual and in which the processing cannot be manifestly based on another legal basis; prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or any illegal activity; preserve the integrity or security of systems or investigate, report, or prosecute those responsible for breaches of system security; engage in public or peer-reviewed scientific or statistical research in the public interest that adheres to all other applicable ethics and privacy laws and is approved, monitored, and governed by an institutional review board or similar independent oversight entity that determines: (A) if the deletion of the information is likely to provide substantial benefits that do not exclusively accrue to Yahoo; (B) whether the expected benefits of the research outweigh the privacy risks; and (C) if Yahoo has implemented reasonable safeguards to mitigate privacy risks associated with research, including any risks associated with reidentification; assist another controller, processor, or third party with any of these requirements.

Right to Opt Out of Selling or Targeted Advertising

Yahoo does not sell or share information that, on its own, identifies you, like your name or email address. As outlined in our Privacy Policy, we do share other identifiers with partners for product, service, and advertising reasons. Sharing this data allows us to provide the content and services you enjoy, helps our partners deliver better content and advertising, and keeps our services supported by our advertisers.

You have the right to direct Yahoo not to sell your personal data and not to use your personal data for targeted advertising. You may direct Yahoo not to sell your personal data and not to use your personal data for targeted advertising through the controls above or via the sale of personal data and targeted advertising control in your privacy controls. Note, if you opt out of targeted advertising on Yahoo, under the DPSA, Yahoo may still show you ads, including personalized advertisements based on your interactions with the family of Yahoo products.

If you choose to opt out of the sale of your personal data, such action may impact how you are able to view and/or receive some services that Yahoo offers. This is because some of the services that Yahoo offers require disclosure of your personal data to third parties, and such disclosure may be deemed selling under the DPSA.

Yahoo sells or shares different categories of personal data to third parties depending on the product or service. You may locate the specific categories of personal data sold or shared for each product or service you use by logging into your privacy controls.

If you have enabled a legally recognized browser-based opt-out preference signal (such as Global Privacy Control) on your browser, we recognize such preference in accordance with and to the extent required by applicable law.

Right to Confirm and Access Certain Information About the Personal Data We Process

Under the DPSA, Texas consumers have the right to confirm the processing of and access the following information:

• The categories of personal data (including any sensitive data) processed by Yahoo and shared with third parties;
• The purposes for processing personal data;
• How you may exercise your rights and appeal a decision by Yahoo regarding your request; and
• The categories of third parties, if any, which Yahoo shares personal data.

You may access this data by logging into your privacy controls. If you do not have a Yahoo login, Yahoo is unable to confirm the ownership of personal data and will not be able to provide you with access. You can see the types of data Yahoo generally collects via our Privacy Policy.

Categories of Personal Data Processed: Yahoo may process different categories of personal data depending on the product or service a consumer uses. You may locate the specific categories of personal data for each product or service by logging into your privacy controls.

Below is the list of categories of personal data that Yahoo may process across all of its products or services: identifiers (e.g., technical, financial, government identifiers); contact information; physical characteristics or description information; internet or electronic network activity information; geolocation information; commercial information; biometric information; inferences, including advertising and content related inferences; medical information or health insurance information; professional or employment related information; education information; legally protected classifications; and other information that identifies you or can be reasonably associated or linked with you.

Purposes for processing personal data: Yahoo may process your personal data for the following purposes: auditing; security and fraud prevention; debugging; short-term transient use; performing services on behalf of Yahoo; research; quality assurance service improvements; delivering content and ads; associating user activity; providing Yahoo services; providing contextual advertising; providing targeted advertising; providing personalized content; fulfilling user requests; for user communication; providing location-based services; providing promotions; creating analytics and reports for third parties; and payment processing.

Categories of Personal Data Sold or Shared: Across all of our products or services, Yahoo sells or shares the following categories of personal data with third parties: identifiers (e.g., technical, financial, government identifiers); contact information; physical characteristics or description information; internet or electronic network activity information; geolocation information; commercial information; audio, electronic, visual, thermal, olfactory or similar information; inferences, including advertising and content related inferences; professional or employment related information.

Purposes for selling or sharing personal data: Yahoo may sell or share personal data with third parties for the following purposes: delivering content and ads; associating user activity; provide Yahoo services; provide contextual advertising; provide targeted advertising; provide personalized content; fulfill user requests; user communication; provide promotions; create analytics and reports for third parties; processing payments; and security and fraud prevention.

Categories of Third Parties: Yahoo may sell or share personal data of our consumers with the following categories of third parties: analytics providers; social button providers; application providers; advertising partners; content providers; game developers; payment providers; search partners; voice and digital assistant providers; and security partners.

Use of Precise Geolocation Information in Texas

The DPSA requires consumer consent for the collection of precise location data for certain commercial uses. Yahoo honors this legal requirement by: (i) truncating latitude and longitude coordinate information from geolocation data that falls within the state of Texas (this converts the data into imprecise location data); or (ii) requiring the consumer's consent to be obtained prior to processing.

Authorized Agent

You may use an authorized agent to submit a request to opt-out of: (i) targeted advertising, (ii) sale of your personal data, or (iii) profiling in furtherance of a decision that produces a legal or similarly significant effect concerning you.

Authorized Agent Request to Opt-Out of Sale or Targeted Advertising

Users with Registered Accounts

Yahoo will comply with an opt-out request received from your authorized agent provided that Yahoo is able to authenticate your identity and the authorized agent's authority to act on your behalf.

Users without Registered Accounts

Requests to opt out of sale or targeted advertising for non-registered users must come from the device on which the user wishes to opt out of sale. As a result, an authorized agent will need to submit the request to opt out of sale or targeted advertising from the applicable device. Due to the nature of Yahoo's services, we are only able to opt a non-registered user out of sale or targeted advertising if such user takes such action on the device on which the user wishes to opt out.

Yahoo is not required to comply with an opt-out request received from an authorized agent under the DPSA if: (1) the authorized agent does not communicate the request to Yahoo in a clear and unambiguous manner; (2) Yahoo is not able to verify, with commercially reasonable effort, that you are a resident of Texas; (3) Yahoo does not possess the ability to process the request (e.g., a request from a non-registered user); or (4) Yahoo does not process similar or identical requests Yahoo receives from consumers for the purpose of complying with similar or identical laws or regulations of another state.

Yahoo does not profile in furtherance of a decision that produces a legal or similarly significant effect concerning you.

Verification Process for Exercising Your Rights

You may exercise your rights by logging into your privacy controls. By logging into your privacy controls, we will verify your identity based on your login and process your request within the privacy controls. If you choose to email us at the email address below, we will need to verify your identity before we can fulfill your request. The verification process may vary depending on the nature of the request. Please refer to the Authorized Agent section (above) for the process to submit a request via an authorized agent. If Yahoo denies your request, you may appeal by contacting us via email at texas_privacy@yahooinc.com.

Contact Us

If you have questions, you can complete this form, or you may contact us via email at texas_privacy@yahooinc.com.

Last updated: December 2025