This policy describes our current privacy practices for the Yahoo Media brands, websites, features, products, apps, software and other services (“Media Services”).  All information that is collected, provided to Yahoo or stored in your Yahoo Account will be treated, used and protected in accordance with the Yahoo Privacy Policy. This information may change as Yahoo revises these Media Services by adding or removing features or using different service providers. Some features are only available if you are a registered user. Please visit Help if you have questions about these Media Services.

This page describes specific privacy practices with respect to Yahoo Answers, Yahoo Autos, Yahoo Celebrity, Yahoo Finance, Yahoo Movies, Yahoo Music, My Yahoo, Yahoo News, Rivals, Yahoo Sports, Yahoo View and Yahoo Weather. 

Information Collection & Use Practices

  • We may personalize articles, videos, and other content shown to you based on your interests. We determine interests using what we may know about you, including information you provide to us directly, your browsing activity, watched history, items liked and followed, media consumed, and searches. 
  • Yahoo collects information about your activity on our services such as title queries, watched history and page views for product improvements, research and analysis, and to help provide you a more personalized experience.
  • We offer suggestion and feedback options within our products which allow you to send us comments and feedback regarding our products. These forms may ask for various information to respond to your inquiry.
  • On some Media Services, by default, we will send email notifications related to the service (for example, a fantasy sports game) in which you are participating. Some games provide you with controls for the type and frequency of these emails

Information Sharing & Disclosure Practices

  • Comments you make in the Media Services are public and may include your name, nickname, avatar, image and/or contact information associated with your account. These comments may also be surfaced to other users.
  • You may share articles, videos, and other content using our email or other social media sharing features. When using these features, your name, user profile/name, and/or email address may be visible to the recipient(s). 
  • When you complete a form to receive more information (e.g. quotes, travel services, real estate services) from our partners and/or third parties, your information will be shared with, or in some cases collected directly by, these partners and/or third parties as described on those forms. To learn how they use your information, please review their respective privacy policies. They are solely responsible for their use of this information.
  • Some features on Yahoo may be provided by partners that collect information from our site or from services associated with our site but hosted by the partner.
  • We also analyse and store all other content and other information you provide when you use our Services.
  • This can also include information within or about the content you provide, such as photos, attachments and other communications. For example, when it's included as part of your images, we may collect information describing your camera, camera settings, or EXIF information. This information allows us to improve our services and provide additional features and functionality.
  • Some Media Services may collect your location to provide various services. This information may be used in accordance with our Location Privacy practices.
  • To learn more about how we use information when you use the Yahoo Messenger feature or other instant messaging services embedded within Media Services, please see the Communications Privacy Policy.

Additional information is included for certain Media Services listed below. 

Yahoo Answers

Information collection and use practices

  • Yahoo Answers collects information about your activity in both anonymous and information that on its own reasonably identifies you (such as your name or email address)  - including specific questions, answers, comments, and votes.
  • You can see your activity and watchlist, edit your preferences, find your Profile, and change your settings using Yahoo Answers My Activity.

Information Sharing and Disclosure Practices

  • All activities outside of viewing and voting (asking, answering, and commenting) are assigned a name. This name can be:
    • Your Yahoo User ID;
    • or any nickname you desire.
  • Your activities will be tied to the name you select.
    • You may change this name at any time and the name linked to all previous activity will be changed as well.
  • You can make your Yahoo Messenger ID public in your profile.
    • By choosing to make your Yahoo Messenger ID public, all viewers of Yahoo Answers can link to your Yahoo Answers profile and there can see your Yahoo Messenger ID.All questions, answers, and comments created by you can be viewed by anyone visiting the Yahoo Answers site or visiting partner sites that include Yahoo Answers content.
  • When enabling user-to-user emails in Yahoo Answers, your Yahoo User ID and email address are not shared.

Practices Regarding Your Ability to Update or Delete Information

  • You can add details to or delete questions you've asked for as long as the question is open.
    • Once the question is resolved, you cannot make changes or delete your content.
  • You can edit and delete answers while the question being asked is open.
    • Once the question is resolved, you cannot make changes or delete your answer.
  • Questions, answers, comments, or nicknames can be removed at any time if they violate the Yahoo Answers Community Guidelines.
    • If your account is deactivated your content will remain (including photos and videos), however your nickname and profile picture will be anonymised. If you wish to have content removed, you will need to contact Yahoo Customer Care.

Yahoo Finance/AOL Finance

Yahoo Finance and AOL Finance offer a wide variety of financial resources that anyone can access. To customize Yahoo Finance and AOL Finance and to take advantage of certain offerings, you must be a registered user.

Information collection and use practices

Stock Portfolio

  • In addition to registration, if you would like to track a stock portfolio you will need to create a portfolio and, at a minimum, include the stock or fund ticker symbols.
  • You can view this portfolio within Yahoo Finance or from a number of other Yahoo products and services. Your stock portfolio ticker symbols are used to present the information you specify.


  • You do not need to be logged-in to your account to use the calculator tools. Certain calculator tools on Yahoo Finance and AOL Finance are provided by a third party. 
  • Linked Accounts In Yahoo Finance and AOL Finance My Portfolio
    • If you would like to conduct stock trades or see your trading data, you can link your brokerage accounts in My Portfolio. Yahoo does not save your brokerage login credentials. If you link your brokerage accounts or conduct trades, My Portfolio may collect and store the following type of information: brokerage name, account balances, and number of shares purchased and stock symbol. Yahoo will collect and store this information to show you your balance and holdings data, improve your product experience, reduce latency and send you breaking news or important alerts about your positions.

Information Sharing and Disclosure Practices

  • My Portfolio may share:
    • Information to process your transactions and maintain your account with your existing brokerage accounts whose accounts you have linked to My Portfolio;
    • Information with Yahoo’s service providers, such as TradeIt and any other types of companies who provide services on Yahoo’s behalf;
    • Information collected for our affiliates’ everyday business purposes. We will not share information regarding your creditworthiness.
  • Yahoo Finance and AOL Finance have relationships with partners who provide tools that are linked from our services. When you use these tools, our partners may be collecting information from you directly.
  • Yahoo Finance and AOL Finance have other partners with whom we will share non-personal information collected from you, without restriction, such as when you use tools such as mortgage calculators.
  • Yahoo Finance may also share personal information about you with a non-affiliated Yahoo Finance partner who has an independent right to use that information, but only if you have been given notice and the opportunity to opt-out of such sharing.
    • Yahoo is not responsible for the privacy policies of sites that are linked to from Yahoo Finance or anywhere on Yahoo.