Beacons & SDKs
Sites, apps, videos, emails and other services may contain a small snippet of code called a beacon or in mobile apps contain an SDK, or Software Development Kit. In their simplest form, beacons and SDKs allow a service to transfer or collect information through a server request. Services may use beacons and SDKs for many purposes, including counting the number of users who visit a web page, download an app or read an email; site usage analytics; advertising auditing and reporting; and content and advertising personalisation.
Yahoo’s Practices Regarding Beacons & SDKs
Yahoo may collect information through beacons and SDKs on or off Yahoo brands, websites, apps, advertising services, products, services or technologies (‘Services’) about your online activities, such as the Service you are visiting, the address of the referrer page for the site you previously visited, the time you are visiting the Service, and your browsing or device settings. We may use the information that we collect through beacons and SDKs:
- To understand traffic patterns and how you use and interact with products and services.
- To improve Yahoo products and services.
- To optimize your experience.
- To provide auditing, research, modelling and reporting for our advertisers and other partners.
- To offer Yahoo Analytics, including Flurry.
- To provide you with relevant advertising and content.
- Your Choices
Learn more about your choices.
Other Companies’ Beacons & SDKs on Yahoo
- Some Third parties may have technology enabling them to act as ‘containers’ for additional beacons, typically known as piggyback beacons. Yahoo may not always be aware of these piggyback beacons, but you can check what beacons exist on a web page using privacy tools.