This page describes specific privacy practices with respect to Yahoo Search, Yahoo Assistants, Yahoo Local and Yahoo Shopping. Additional information is included for certain Search Services listed below.
Information Collection & Use Practices
- When you conduct a search on a product or service that uses our search technology, we collect information from your experience, such as your search queries.
- Search Assist helps you find what you are looking for by automatically offering popular search terms and new topics to consider. Search Assist may base suggestions on aggregated searches across all users and your individual search history.
- The Yahoo Search History tool allows you to see what you've searched for in the past. Learn how to manage your Search History tool.
- When you use Yahoo Search, you may see relevant, private results selected from other sources, such as your Yahoo Mail. Only you can see your private search results when you’re signed in. Learn how to manage, including turning off, private results.
- Some advertising that you receive may be customised based on your searches or related terms at Yahoo. Please visit our opt-out page to learn more about the information used to personalise your search experience. If you opt out, you will continue to see ads that Yahoo serves on these websites, but they won’t be customised to your interests or search history.
- Visit the Search preferences page to manage your Yahoo Search experience, including safe search, search history and private results.
- Yahoo Search uses image recognition algorithms to identify public figures, scenes, actions, or objects to make it easier to search images
- A variety of third-party providers help to power Yahoo search and sponsored search services.
- We may share your search query, IP address, and other depersonalized information from your web browser or app, such as a unique identifier for your web browser, with these search partners.
- These third party providers may use this information, as well as your search results clicks, to provide more relevant advertising and search results, for search product improvement, research and analysis, and to help detect and defend against fraudulent activity on sponsored or contextual search results.
- We may reformat results provided by these search partners to provide an enhanced search experience to you.
- To learn more about the data collection and use practices by these search partners, please visit our Third parties page.
Sponsored Search Results
- Search results may consist of sites that have paid for placement in the search results. Learn more.
- Search results may contain tracking URLs provided by Yahoo Search Marketing and/or our Search Partners to identify clicks from the search results page.
- Yahoo Assistants are a new category of products and services using artificial intelligence guided by humans. These include chat bots operating in messenger platforms, virtual personal assistants and stand-alone apps accessed on Yahoo or through third-party apps and services. Assistants may collection information about you in a manner different from other search technologies.
- Yahoo Assistants may interact and converse with you to answer questions, help complete tasks or perform other activities. Assistants rely on our personnel and automated systems to respond to questions or instructions from users.
- We may collect information about you when you use our Assistants, including your conversations and interactions with the Assistant, your Yahoo ID and information associated with your account.
- We may also collect information provided by a third-party (including apps, messaging platforms and other services) interacting with our Assistants, which could include: your account information with the third-party, such as user ID, name, photo, phone number, email address; and device information such as device ID, device type, operating system, and mobile carrier.
- Yahoo’s personnel and our automated systems may have access to all communications content as it is sent, received, and when it is stored, in order to fulfil your requests, further product and services development, and provide personalized experiences and advertising through Yahoo’s products and services.
- Location information collected through the Yahoo Assistants may not appear in the Location Management page.
- Users who are European residents can request that certain URLs be blocked from search results in certain circumstances.