Anti-Spam Policy Terms - EMEA

Vendor agrees to comply with the terms and provisions of Yahoo’’s Anti-Spam policy which is as follows:

1. Emails about Yahoo or Vendor’s products or services shall:​

1.1 not contain or include a falsified sender domain name or falsified IP address;

1.2 not be routed or relayed through servers that the sender does not have explicit authorisation to use;

1.3 not contain or include a false or misleading subject line that attempts to disguise or conceal the content of the email;

1.4 shall contain or include valid and responsive contact information of the sender, list manager or list owner including Vendor’s physical address;

1.5 not be sent for the purpose of harvesting the e-mail addresses in order to send future unsolicited emails;

1.6 only be sent to individuals who have given Vendor their consent;

1.7 contain a functioning return electronic mail address or other Internet-based mechanism clearly displayed that a recipient may use to submit in a manner specified in the message a reply electronic mail message or other form of Internet-based communication requesting not to receive future e-mail messages from Vendor.

2. Vendor shall process any and all opt-out requests within three (3) business days or less of the request.

3. Unless otherwise directed by Yahoo in writing, Vendor shall not use Yahoo or its represented advertisers’ names (including any abbreviation thereof) or any trademark, trade name, service mark, logo or other Yahoo identifying information in the originating or return e-mail address line, header or subject line of any e-mail transmission. Further, all e-mail transmissions shall contain language in (a) the body and (b) both the “from” line as Yahoo and the “re:” line that clearly announces that the offer embedded in the e-mail is being sent by Vendor for the benefit of Vendor’s users.

4. Vendor agrees and affirms to comply with all the rules, regulations and guidelines set out in all relevant law, including but not limited to, the UK Data Protection Act 1998, relevant codes produced by the ASA, the Electronic Commerce Directive 2000, and where relevant the Direct Marketing Association’s Code of Practice

 

***
These ASP Terms were last updated 1 October 2019